Mike and Kacee are joined by Rodeo marketing expert Kelly Trace to talk about getting youth involved in rodeo through school trips and Maddie Kemp sha...

Jessica Estochin of "Southern and Stubborn" tells us how her passion of horses, cowboys and cowgirls brought her to want to help those that sacrifice ...

Cindy Schonholtz shares her thoughts on how everyone involved in rodeo can do their own part to support the sport while Dave Jordan chats about the co...

This week we replay two of our most popular interviews; Alexis Bloomer with Breaking Media and Tina Tonascia, of the Santa Maria CA Elks Rodeo.

Fox News contributor and program host Dana Perino discusses her belief in western values learned from her youth on the family's Wyoming ranch and bein...

Professional Rodeo Hall of Fame member Dr. R.C. Trotter discusses unique rodeo ticket sales techniques and the Dodge City Roundup's multiple awards Te...

Ryan Weaver talks about his role in PBR's Celebrate America Tour while Lauren Walsh discusses the AQHA's many sponsorship initiatives.

Alissa Kelly shares advice on how to attract and keep sponsors through social media and Chelsea Shaffer discusses a brand new media offering, The Team...

Pepper Stewart discusses rodeo marketing from the perspective of an on-line TV host and provides some practical tips. Boot Barn's Holly Wilson discuss...

Rodeo photographer Dan Hubbell discusses photography for contestant and rodeo marketing and Sherry Stegall describes the Colorado Cowboy Calendar fund...