Download Episode Overview This is Part 2 of the Search Engine Optimization and Search Engine Marketing, or SEO and SEM as they’re more widely known.  In the first part of the SEO/SEM series I covered the basics of what is SEO and SEM, how are they alike, and how are they different.  I also discussed a few tools from google that will help you get started.  If you haven’t checked that out yet, you definitely should follow this link: SEO & SEM for Digital Marketers — Part 1. In this post I’m going to... The post SEO and SEM for Digital Marketers — Part 2 appeared first on Rx Digital Marketing.

Rx Digital Marketing's MarTech Podcast

SEO and SEM for Digital Marketers — Part 2

Download Episode Overview The first thing I need to do is define a Search Engine and the Search Engine Results Page, or SERP as we call it.  Next I’m going to define SEO and SEM, then cover the similarities and differences because it’s extremely important that SEO and SEM are not used interchangeably.  Once you have a good understanding of what they are I’m going to cover a bit on how to do it.  But to get there we’ll have to start off by defining and describing some of the... The post SEO and SEM for Digital Marketers – Part 1 appeared first on Rx Digital Marketing.

SEO and SEM for Digital Marketers – Part 1

Download Episode Overview Bitcoin is a cryptocurrency, or secure digital medium for exchange that was created mysteriously in 2009 and quickly rose to global fame.  The technology behind Bitcoin is called blockchain.  Blockchain is an open-source, decentralized, and secure protocol often referred to as “the trust protocol”.  With over $1 billion in venture capital invested over the last five years, many people think that blockchain has amazing potential in nearly every industry.  As such, blockchain technology has been applied to numerous industries outside of its origin of cryptocurrencies including supply... The post Blockchain and Bitcoin for Digital Health Marketers appeared first on Rx Digital Marketing.

Blockchain and Bitcoin for Digital Health Marketers

Content Engineer & MarTech expert Matt Balogh discusses considerations for your next or first Internet of Things (IOT) project, what it is, and how you can apply the Internet of things to your digital health marketing. Download Episode. The post 5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 2) appeared first on Rx Digital Marketing.

5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 2)

Content Engineer & MarTech expert Matt Balogh discusses considerations for your next or first Internet of Things (IOT) project, what it is, and how you can apply the Internet of things to your digital health marketing. Download Episode. The post 5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 1) appeared first on Rx Digital Marketing.

5 Internet of Things Considerations (IoT) for Digital Health Marketers (Part 1)

Download Episode. Overview To best introduce you to Artificial Intelligence (AI) I’m going to start out with a little history lesson.  Next I’m going to introduce and define a few terms like deep learning, and natural language processing.  Then I’m going to cover structured and unstructured data, and get into natural language processing.  And, finally, I’ll sum it up with a couple of good examples of AI in healthcare and some steps for really making it happen within your organization. A Brief History of Artificial Intelligence In 1948, in response... The post Intro to AI for Digital Health Marketers appeared first on Rx Digital Marketing.

Intro to AI for Digital Health Marketers

To best introduce you to the concept and practicality of how you can use prototypes at every stage and discipline of your project we’re going to take it in stages.  I’ll start out with some core concepts to define prototypes and then I’m going reframe your thinking about when and why you should be using prototypes.  After that I’ll get into some specific implementation considerations.  And finally, I’ll sum it up with a couple of good tips for really making it happen. Download Episode. The post EP 04: Digital Health Marketer’s Guide to Prototypes appeared first on Rx Digital Marketing.

EP 04: Digital Health Marketer’s Guide to Prototypes

This is part 2 of the 2 part series where Content Engineer & MarTech expert Matt Balogh discusses Component Content Management Systems (CCMS) in digital health marketing, what is a CCMS, and the many considerations that go along with architecting a CCMS. Download episode. The post Ep 03: Component Content Management Systems for Digital Health Marketers (part 2) appeared first on Rx Digital Marketing.

Ep 03: Component Content Management Systems for Digital Health Marketers (part 2)

Content Engineer & MarTech expert Matt Balogh discusses Component Content Management Systems (CCMS) in digital health marketing, what is a CCMS, and the many considerations that go along with architecting a CCMS. Download episode.   The post EP 02: Component Content Management Systems (CCMS) for Digital Marketers (part 1) appeared first on Rx Digital Marketing.

EP 02: Component Content Management Systems (CCMS) for Digital Marketers (part 1)

Content Engnieer & MarTech expert Matt Balogh discusses List Buying in Healthcare marketing, the multiple ways you can buy lists, and the many considerations that go along with list buying. Download Episode The post EP 01: The Art & Science of List Buying appeared first on Rx Digital Marketing.

EP 01: The Art & Science of List Buying

In this digital marketing podcast Matt Balogh geeks out on the systems behind the strategies and the strategies that make them work. Matt Balogh addresses MarTech, tech news, innovations, interviews, and best practices in digital marketing technology for health and pharma.