Sales Influence - Why People Buy!
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Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!

381 - Big Sales Rocks

When it comes to doing high leverage activities, keep in mind the example of the bowl and big sales rock story.  HLA should be done early.  Also, When...
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379 - Create a Value Chain

Every product/service can be differentiated if we look hard enough. Use a value chain to find those points of differentiation in your sales process.
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378 - Position Your Value...Again

Position your value, not your price; that's the message.  Shifting your mindset to selling on value will allow you to see how you can sell more effect...
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