Zato’s Kirk Williams joins Nicole and Jon to discuss deep thoughts about the PPC landscape and how changes have altered their business models. The gro...

What is PPC Management Software and what can it do to help your company stand out against your competition? On this episode of 'Shape the Conversation...

"Who wouldn’t want to experience a little more freedom in life? And what does that have to do with Accountability." Michael Mack is back on this episo...

Ad fraud is an issue that plagues digital advertisers/marketers every day. Fake ads that utilize bots to gain incredible amounts of impressions and bu...

Making something new is no easy task, but it only steps one to genuinely getting off the ground. You have to make sure people know about it. Digital a...

How can you figure out if there is actually a market for your idea? In this episode, Nicole and Jon discuss ways to find, describe and communicate to ...

When analyzing why your customers churn, do you consider how long it’s been since you last spoke with them? Whether you offer SaaS, services, or somet...

Google and Facebook have established themselves as the market share leaders in digital advertising world. Bing/Twitter have matured over the years and...

If we aren't sleeping, our attention is being drawn somewhere. We are consuming more advertising and content than ever. It's also harder than ever to ...

Andy Raskin says he "helps CEOs align their teams around a strategic story — to power sales, marketing, fundraising, product and recruiting". Nicole a...