This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into 6 main pillars of SEO success. The team will be sharing more in-depth tactics in the coming weeks to use this opportunity to really learn about the core strategies for search engine optimisations from one of SA's top digital experts.

Smart Marketing - Latest Digital Marketing Tactics and Strategies

The Six Pillars of SEO Success #023

This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

Is It Worth Starting a Podcast? Part 2 #022

This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

Is it Worth Starting a Podcast? Part 1 #021

This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Good luck for your next e-mail marketing campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

The Biggest Mistakes People Make When Cold E-Mailing #020

In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelsea football club, the team share unique tips and examples of companies around the world adjusting business policy to ensure positive outcomes for the future.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

Do's and Don'ts of Marketing During Covid-19 #019

This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the profile. There are ways of working out the revenue of companies and understanding exactly what companies are looking for online. The team also discuss more fantastic lead matching tools. So tune in and enjoy the talk!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

The Best Way To Prospect! #018

This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common problems and also quick solutions using credible tools and software. There are some useful websites offering information about SEO organic traffic problems, and helpful hints at how to increase organic traffic for your particular site.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

What To Do If Your Organic Traffic Tanks! #017

Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From using the correct landing pages, checking the frequency of ads, and making sure you are targeting the right customers - this episode is sure to guide you in the right direction to correctly adjust budgets and get the most from your remarketing campaign. Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

The Biggest Mistakes People Make When Remarketing! #016

Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resource for any manager and the team provide clear and concise marketing goals and KPIs for reaching success!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

What Digital Marketing KPIs are the Most Important? #015

This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

12 Digital Marketing Trends For 2020 #014

Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use this to your advantage. Various content tools can assist you in knowing the strengths and weaknesses of your competitor's website!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

How To Spy On Your Competitors! #013

This week Justin and Jason discuss tips to grow your e-mail marketing database. Getting new customers begins with solving various problems for the customer and providing a great customer journey. Useful information includes how to use Facebook and lead magnets to warm your customers and then capturing potential client details by offering great information to assist their business needs.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

How To Grow Your E-Mail Marketing Database, Fast! #012

In today's episode of Smart Marketing, Justin & Jason take you through some clever ideas relating to workflows, sales pipeline, and general customer management systems. The team discuss how to improve your sales close rate, and shorten the sales-cycle. Using elements from your CRM system to display reports, and give you valuable forecast information to better succeed in reaching your revenue goals. All while giving your customers added value and attention.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

How To Get The Most Out Of Your CRM #011

Jason and Justin tackle the CRM pipeline and offer advice on how to improve customer relations through the use of software. Customer experience is on the rise and it is important that agencies use effective CRM tools to help close deals, understand where a deal is in the pipeline, and to provide a really efficient and professional service to your customers.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

What is a CRM, and how to use it? #010

The team get tactical on Google Ads in episode 9 of Smart Marketing. Discussing tips and insights into improving ad quality scores, reducing costs on ad campaigns, and driving converting customers through landing page experience. Quality leads that are looking for your product will use search marketing to find the best product or service. By maintaining Google best practice solutions and strategic targeting techniques, you can get the most out of your Google Ads Campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

Two Ways to Reduce Your Cost-Per-Click on Google Ads #009

Justin Lester and Jason Bagley bring you regular ACTIONABLE digital marketing tips, tactics and strategies which you can to use to improve your marketing. Whether you are a business owner, seasoned marketing professional or even just starting out, you will be able to advance your knowledge by learning that latest in SEO, paid advertising, email marketing, content marketing, social media, conversion optimisation as well as a wide variety of other aspects of marketing.

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Smart Marketing - Latest Digital Marketing Tactics and Strat...

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