In this episode the team are discussing the fourth pillar of SEO in our six part series - Authority!Our last episode discussed Popularity in link building, and the importance of ranking via your backlinks. The next step is to make sure those links are authoritative, and by association your site becomes trustworthy in Google's rank. Find out who is linking to your site using domain tools, check their ranking and remove those that do not increase your sites authority. Low quality sites can be detrimental  to your ranking. 

Smart Marketing - Latest Digital Marketing Tactics and Strategies

The Fourth Pillar of SEO - Authority - Part 4 #027

In this episode the team is discussing Popularity, the third pillar of SEO in our series about the six pillars of SEO. Popularity, Authority and Trust can all be achieved through link building. Justin takes us through what it means to have websites linking to your site, and how to find them using a few key tools such as backlink explorers. This can also help you identify spam and malicious links connected to your site.Surprisingly your popularity is not measured by how many people visit your website, but rather by how many people link to it. Backlinks is one of the key metrics that google uses to rate your SEO.

The Third Pillar of SEO - Popularity - Part 3 #026

The team are discussing the 6 Pillars of SEO, a 6 part series designed to help you master your SEO. Part 1 discussed the accessibility of websites, this week the Smart Marketing team takes us through the topic of relevancy, the second most important pillar of SEO. Justin talks us through keywords, targeted keyword searches and the relevant apps and programs designed to pick up the best suggestions. Make sure your website is ranking for the right words and increase your traffic. 

The Second Pillar of SEO: Relevancy - Part 2 #025

This week the team begin the first of a 6 part series uncovering the most important and fundamental aspects of SEO. Justin and Jason discuss accessibility of websites. Taking you through the various tools and focus areas of website access by search engines. The team provide information on CMS, sitemaps, robots.txt files, crawlability, and site searches. If you're starting out and have a new website, have a listen to this podcast and understand the fundamentals of search engine crawlers and optimisation.

The First and Most Important Steps of SEO - Part 1 #024

This week Jason and Justin take you through the foundation for SEO and organic traffic share. Tried and trust methods for increasing your organic channel through best practice SEO solutions. Technical SEO services can be complicated to get right, so enjoy this session and uncover how we can simplify over 200 ranking factors for search engines into 6 main pillars of SEO success. The team will be sharing more in-depth tactics in the coming weeks to use this opportunity to really learn about the core strategies for search engine optimisations from one of SA's top digital experts.

The Six Pillars of SEO Success #023

This week the team discuss starting a podcast and provide listeners with some valuable insight and tips regarding tools for sharing audio, music programs, and scheduling. The second part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

Is It Worth Starting a Podcast? Part 2 #022

This week the team discuss starting a podcast and engaging with new audiences across the globe. 600 Million blogs vs 800 thousand podcasts currently worldwide? The answer is a definitive..you'll have to take a listen! Enjoy the talk this week and discover how podcasts are changing the way people digest information and learn new things. The first part of a series which will dive deep into the fundamentals of podcasts, information, networking, and distributing your content to new audiences. Podcasts can form the foundation for blog, website, and social media content. Give it a spin and feel free to comment, rate, and discuss your podcast requirements with us.

Is it Worth Starting a Podcast? Part 1 #021

This week the team tackle cold e-mail marketing and some of the best practices to engage and interact with potential customers through e-mail. From personalisation, testing, grammar, and overall DO NOTS, let the team guide you on some interesting tips and tactics to apply! Having feedback from potential clients and always remembering to follow-up, hope you enjoy what the team has put together. Good luck for your next e-mail marketing campaign!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

The Biggest Mistakes People Make When Cold E-Mailing #020

In this edition the team, working from home, take you through some special points about marketing during the current Covid-19 pandemic. On the tips of tongues of nearly every person around the world, Justin and Jason focus on the important aspects that may guide you to a more successful marketing endeavour. From business value proposition to Chelsea football club, the team share unique tips and examples of companies around the world adjusting business policy to ensure positive outcomes for the future.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

Do's and Don'ts of Marketing During Covid-19 #019

This week Jason and Justin, well....Jason..takes you through the best ways of prospecting clients online. These can be for using e-mail marketing, or really just making a great database of prospective clients to reach out to via phone. Using the LinkedIn sales navigator is a great way to discover your ideal client and find prospects that match the profile. There are ways of working out the revenue of companies and understanding exactly what companies are looking for online. The team also discuss more fantastic lead matching tools. So tune in and enjoy the talk!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

The Best Way To Prospect! #018

This week Justin and Jason discuss how to diagnose and repair your website if you start to see organic traffic falling off a cliff. From Google algorithm updates, penalties, and major website changes, these techniques will you identify areas of improvement and act quickly to get the organic traffic back up and flowing. The team describe some common problems and also quick solutions using credible tools and software. There are some useful websites offering information about SEO organic traffic problems, and helpful hints at how to increase organic traffic for your particular site.Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

What To Do If Your Organic Traffic Tanks! #017

Planning on using remarketing and retargeting for you paid advertising campaigns? This week Justin and Jason take you through some crucial points on how to maximise your spend in remarketing. From using the correct landing pages, checking the frequency of ads, and making sure you are targeting the right customers - this episode is sure to guide you in the right direction to correctly adjust budgets and get the most from your remarketing campaign. Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

The Biggest Mistakes People Make When Remarketing! #016

Justin and Jason take you through some performance management. All the KPIs you need to consider for measuring success through various digital marketing channels. This is an incredibly valuable resource for any manager and the team provide clear and concise marketing goals and KPIs for reaching success!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

What Digital Marketing KPIs are the Most Important? #015

This week Justin and Jason guide you on 12 interesting digital marketing trends to be aware of heading into the new year. The guys discuss the advancements in AI and how this affects digital marketing. There's also some great info on mass-mailing, interactive e-mails, voice search, and search engine optimization. Join the team and get the latest information on new trends for 2020!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

12 Digital Marketing Trends For 2020 #014

Justin takes Jason on an interesting journey of competitor analysis and insights in the SEO realm. Advanced tools provide an understanding of your competitors keyword rankings and traffic index. There are tips on how to delve deep into a website's backlink portfolio and understand where links are coming from, when they were acquired, and how to use this to your advantage. Various content tools can assist you in knowing the strengths and weaknesses of your competitor's website!Hosts:Justin Lester Instagram///LinkedInJason Bagley Instagram///LinkedIn

How To Spy On Your Competitors! #013

Justin Lester and Jason Bagley bring you regular ACTIONABLE digital marketing tips, tactics and strategies which you can to use to improve your marketing. Whether you are a business owner, seasoned marketing professional or even just starting out, you will be able to advance your knowledge by learning that latest in SEO, paid advertising, email marketing, content marketing, social media, conversion optimisation as well as a wide variety of other aspects of marketing.

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