One key way to keep people watching your videos
It’s a running joke in the production world that if something goes wrong on set, we’ll fix it in post. In other words, we can use editing or VFX magic...
So you need a video
Share:
Listens: 84
About
The only podcast (that we know of) about simplifying your brand's sales message with video. Hosted by Guy Bauer, creative director and founder of Umault, a creative agency dedicated to making entertaining videos for companies with complex offerings, Hope Morley, chief operating officer, and Tory Merritt, head of client services.
The three key ingredients for all effective advertising
After many years working in video, we’ve found that almost all effective video ads fit into one of three basic categories. They are either funny, beau...
How to get the most out of your video production budget
Most marketers, especially in B2B, want to get the most out of their video production budget. One of the most common questions we get when a client ha...
How to humanize B2B with Paul Cash of Rooster Punk
Paul Cash, co-author of Humanizing B2B, believes that B2B marketing has lost its humanity. We can say “lost,” because, yes, it used to have humanity. ...
How to use video throughout the B2B customer journey
B2B marketers are often dealing with tight budgets. To stretch their marketing dollars, they decide to make one video that can be used across the sale...
Our silver bullet for getting executives on board with bold creative
Recently, we posted a new video on our LinkedIn page called “We need to talk.” It tells B2B marketers to be bold with their creative advertising. A vi...
The secret ingredient for great creative work
Everyone always wants to know the secret or the top 4 steps to getting the best work out of your agency. As we planned this podcast episode, we origin...
What B2B marketers should learn from TV commercials
Most B2B marketers love to draw a solid line between B2B and B2C marketing, and pretend that never the twain shall meet. Smart B2B marketers, on the o...
8 tips for distributing your B2B video
Most B2B videos start with a marketing team saying, “We need a video!” There’s very little discussion in the early project stages about where you’re a...
How details can ruin your ads
A very common piece of feedback we get from our clients is to add more information, add details.Usually it's coming from a very good place. It's comin...