Social marketing - Audio

Social marketing - Audio

The Open University

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Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing t...Read More
Have you ever wondered how marketing techniques have been used to promote positive social ...Read More
Episodes (7)
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Social marketing

28 May 2010 | 52 secs

Social marketing

28 May 2010 | 52 secs

What is social marketing?

28 May 2010 | 15 mins 22 secs

What is social marke...

28 May 2010 | 15 mins 22 secs

Critical marketing

28 May 2010 | 18 mins 28 secs

Critical marketing

28 May 2010 | 18 mins 28 secs

Ethics and advertising

28 May 2010 | 14 mins 13 secs

Ethics and advertisi...

28 May 2010 | 14 mins 13 secs

Evaluating social marketi...

28 May 2010 | 11 mins 51 secs

Evaluating social ma...

28 May 2010 | 11 mins 51 secs

Ethical brands

28 May 2010 | 11 mins 29 secs

Ethical brands

28 May 2010 | 11 mins 29 secs

Ethics and social marketi...

28 May 2010 | 17 mins 47 secs

Ethics and social ma...

28 May 2010 | 17 mins 47 secs