Joshua Lisec is a ghost writer with a unique talent stack. He helps his clients author award-winning and best-selling books and close contracts for their premium services and products. One of the keys to Joshua&apos;s success is his understanding and mastery of persuasion in every form of writing. He launched a new business teaching others how to persuasionize their own writing through his courses, "The Best Way to Say It" and  "Write This, Not That".Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Spinoff Success

Joshua Lisec - Secrets of The Ghostpersuader

Stephanie Penich was going about her life, enjoying her various jobs and practicing reiki, when she started to receive messages out of the blue for friends, family and clients from their loved ones who had passed.Steph recorded her experiences in a little black journal and turned those notes into a fascinating podcast called "Medium in the Middle". While her mediumship journey unfolds, Stephanie is building an audience, a website, a business and a brand offering online and in-person energy and spiritual services and mentorship.

Stephanie Penich - Accidental Medium to Business Owner and Mentor

Alex Fasulo joined Fiverr.com in 2015 hoping to earn an extra $50 a month. She listed a single gig offering to write press releases for just $5 with a goal to rack up 5 star ratings and an excellent reputation on the site. When she quit a PR job that was toxic after just a month, she turned to her Fiverr dashboard, offered a few more services and woke up to a new business and freedom. Fast forward 6 years and Alex has earned over a million dollars on the platform. She shares everything she&apos;s learned through an ebook, courses and hundreds of sub-one minute videos on TikTok™.This episode is packed with inspiration, candor and no-nonsense advice about how to launch and navigate a freelance business on one of the most popular and visible platforms in the world. Alex is a force in the best way and I think you&apos;ll love her personality as much as I do.

Alexandra Fasulo - Million Dollar Freelance Writer

Brin Norman started an Etsy shop in 2015 to earn some extra income as a stay-at-home mom. When she acquired her first Silhouette machine, she pivoted her product line to scale her business.Her shop has continued to evolve from physical inventory to digital downloads and Brin has learned solid strategies for success on Etsy along the way.As a top seller, Brin shares lots of free hard-earned wisdom through her website, Instagram and over 70k followers on Tik Tok. She also launched a formal coaching business to give more personalized guidance to clients.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Brin Norman - How She Turned Her Etsy Expertise Into A Premium Coaching Business That Scales

Like many Americans, Elizabeth Miller found herself struggling to balance a full time career, parenting active teenagers and helping her ailing and aging parents. As the demands piled on, she realized her health and well-being were suffering and was inspired to make small and simple healthy choices for 100 days in a row.That self-challenge turned into Happy Healthy Caregiver, a multi-media lifestyle site that focuses on caregivers.Through her podcast, certified coaching, public speaking and partners, Elizabeth offers strategies, practical tools and ideas for practicing self-care, developing healthy habits and practices and sourcing outside help. Elizabeth's business model has evolved and she has positioned herself to use the skills and connections she has developed for future projects to support caregivers through technology.

Elizabeth Miller - How She Turned Her Caregiving Experience Into a Business and Found a Tribe Along the Way

Rick Wolter spent the majority of his adult life in prison. When he read about a program at San Quentin that was helping inmates prepare for life on the outside by teaching them how to code, he went about teaching himself through any means necessary.Now that he's employed as a programmer, he's helping other formerly incarcerated and underprivileged individuals gain traction in the industry by building a community of experienced professionals as mentors and teachers.Rick discusses the mindset, poor choices and environment that led to his prison sentence, the habits and relationships that helped him turn his life around and the steps he's taking to minimize the stigma of a criminal record to help people contribute to a better world.

Rick Wolter - How He Changed The Trajectory of His Life With Programming

Ian Westermann turned a tennis oriented podcast and blog into the premier instructional site on the web.Essential Tennis boasts an extensive catalogue of free informational and instructional content including hundreds of videos on Youtube, two podcasts, "Essential Tennis" and "Shankcast" and blog articles. For the tennis enthusiast who wants more, they offer stand alone courses, a thriving membership community with regular live calls and live video instruction and exclusive in-person clinics at resort locations.Ian discusses the genesis and growth of his business, the evolution of his team, flexing his creative and other skills and the the luxury of outsourcing the tasks that don't suit him.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Ian Westermann - How He Took His Interest and Skill in Teaching Tennis Online to Reach Students All Over the World

Cathy Sikorski is an Elder Law attorney who has been a caregiver for multiple family members and friends in need. She's also the author of two books, including the Amazon Bestseller, "Who Moved My Teeth?", a practical and humorous guide to the basic legal and financial instruments that every adult should have in place.Cathy has shifted her traditional legal practice to build a new business. She is dedicated to informing and helping caregivers prepare financially for a future in which their own Social Security and retirement benefits might be lacking as a direct result of their time spent out of the workforce.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Cathy Sikorski - Helping Adults and Caregivers Minimize and Avoid Financial Catastrophe With Basic Legal Tools

Stephen Warley describes himself as "happily unemployable" after nearly 20 years of working for himself when the dotcom bubble and the 2008 recession disrupted his career and the broadcast industry forever. Stephen has recognized and distilled a discreet set of unchangeable human characteristics that are rarely emphasized in traditional settings.  Stephen helps clients build new businesses and prepare for the future of work by focusing on the "life skills that matter".In this episode, we discuss the three most important life skills and how they work together to future-proof any business. Stephen identifies the four learning curves that happen simultaneously when learning how to work for yourself. Learn how Stephen's 30 day accelerator program can help you transition from traditional employment to self-employment or help you get traction in a struggling or stagnant business.

Stephen Warley - How He's Preparing New Business Owners for the Future of Work by Teaching Them About The Life Skills That Matter

Hannah Sutor and her husband had everything except time with each other and memorable experiences with their new daughter outside of their demanding jobs. They traded in 90% of their possessions and their suburban lifestyle for an RV adventure on the road. Learn how the Sutors leveraged technology, Youtube and other platforms to learn how to make an unconventional idea possible and what Hannah learned about herself, work-life balance and the U.S. along the way.

Hannah Sutor - How She Got a Surprising Shift in Perspective from Traveling The Country

Anna Harrison has a unique background that dovetailed perfectly into her business as a travel consultant who provides custom itineraries for experienced and novice travelers alike.In this episode, we discuss Anna's fascinating childhood and post-graduate experience, the business model which allows her to personalize her business at no extra cost to her clients, how she uses modern tools to streamline her service and much more.

Anna Harrison - Curating Custom Travel Experiences

Ed Latimore is multi-dimensional. What's more interesting is that his dimensions are not your typical past-times.In this bonus episode, you'll hear the parts of our conversation that weren't related to his explosive Twitter presence including life after graduating with a degree in Physics, how he prepares for a professional boxing match, other projects, speaking opportunities and how Ed can take advantage of having captured the attention of thought leaders online.

Ed Latimore 2.0 - The Parts Where We Didn't Talk About His Twitter Expertise

In part two, Matt McWilliams dives deep into affiliate and marketing strategies. He discusses how to sell your audience what it wants, launch vs membership models and how never to run out of content.

Matt McWilliams (pt 2) - Tips on Selling Your Audience What it Wants, Evergreen v. Seasonal Products and Repurposing Content

Matt McWilliams is a marketing and affiliate genius. From doubling his family golf school to managing multi-million dollar affiliate programs, Matt has leveraged his expertise to help clients launch successful products and services and created a thriving business teaching others how to master affiliate programs.

Matt McWilliams-Leveraging His Expertise in Marketing and Affiliate Programs for Limitless Opportunities

I share a story about how producing this show helped me realize that I took my skills in the legal practice completely for granted 20 years ago. I think the story will help you recognize skills that you use daily that you're probably taking for granted.

Beth Phillips-Recognizing Skill Fluency

A weekly podcast hosted by Beth Phillips featuring people who leverage their expertise in a tool, piece of software, platform, system or skill in surprising ways to create a new income stream. These stories will help you look at your environment and your own not-so-obvious talents in a new way!