George Crabb: How to create the perfect sports app
Given its increasingly strategic importance within sports business, it is surprising how many rights-holders produce sub-standard apps.To try and solv...
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.
Vijhay Vick: Content strategy for teams who win the league every year
It is the content strategy problem we would all like to have. How do you create a story about a team that has won the league seven seasons in a row (a...
Alison Kervin: Sports Writing, the Mail and the female pioneer
Alison Kervin is a pioneer in women's sports journalism. She was the first female editor of Rugby World and the first female sports editor of a UK nat...
Dan Weston: Poker, data analysis and decision-making in cricket
The use of data in the analysis of sporting performance is well-known but not yet universally employed.Many teams say they are going all ‘Moneyball’ b...
Sarim Akhtar: Life as a sports meme
Sarim Akhtar's face has become synonymous with anger but he is actually a very happy chap.However, when the television cameras momentarily caught his ...
David Kilpatrick: What's the future of the New York Cosmos
[Click out all the content from MrRichardClarke here]Contrary to popular belief, the New York Cosmos are still alive.Gone are the glitter-strewn days ...
Rob Moody: Why YouTube’s best cricket channel makes no money and has no future
Rob Moody runs a YouTube channel with over 900,000 subscribers and holds an important influence over the agenda in his sport but he has never made a p...
Johan Junker: Content Strategy, the cookie apocalypse and other dist
Content strategy, the cookie apocalypse and other disastersLike a great drummer, a sports content strategy should be tight and consistent but happy to...
Fiona Green: CRM in sport
TOPICSWhat has changed in the last three years?The first book coincided with the introduction of GDPR? Looking back how has that rolled out?The differ...
Ben Wells: Sport, digital and the re-emergence after Covid-19
TOPICSWhy digital is the second industrial revolution Why control of the customer relationship is crucialThe battleground that has been lost to the so...