Yaela Raber started a multinational, multi-million dollar agency (by accident) sold it and founded another company called the C.E.OHM to help entrepre...
The birth of Design Sprints - Straight Up 04 - Jake Knapp
Jake Knapp is the inventor of the Design Sprint and a New York Times bestselling author! Jake spent ten years at Google and Google Ventures, where he ...
Evolution over transformation - Straight Up 03 - Llori Valenzuela
Llori Valenzuela is the head of online sales at Fonterra. She is passionate about customer-led design and delivering value to both customers and stake...
Show, don't tell - Straight Up 02 - Yvonne Leong
Yvonne Leong is an experience designer and innovator. She is passionate about creating experiences to help others bring their awesome (whole) self to ...
Businesses are a collection of people - Straight Up 01 - Elle Bell
Elle Bell is a customer experience transformational specialist and an entrepreneur. She tells us about B2B human-centred approaches and how to make ti...