Smart thinking
Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches
Smartville
How the innovations continue at Smart's factory, and how the brand image is built
Behind the brand
The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers
Innovating the aftermarket
The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values