Supply chains: the supermarket - for iPad/Mac/PC
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How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.
Shaping Tesco overseas
How leading retailers have been expanding their global reach, introducing Tesco's burgeoning operations in Korea
The Korean hypermarket
How cultural values in Korea differ from Britain and how this impacts on the Korean shopping experience
Localising the European model
Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer
Monk-buckets and mango-pickers in a Thai Tesco
The challenges of developing an efficient supply chain in Thailand
Managing Thai Tesco
How stock is managed amongst different Tesco stores, and how this affects the local competition
Where do old rubber trees go?
One company's waste is another's resource. A Thai company tranforms its leftovers into luxury products for Tesco UK
Tesco comes to Hungary
Developing hypermarkets in the transition economies of Central Europe.