Take Care of Your Selfie (TCOYS) is the movement to inspire, inform and activate you to take better care of yourself. TCOYS was founded by Anouk Schaap, a former banker who decided, after a period of many life-lessons, to start her own company. She wants to inspire you to put yourself first, to take good care of yourself, to follow your own path and to live from a place of trust. Take care of others' means to take care of yourself first. Putting yourself first is not selfish, it is needed. You need it, the world needs it.