Employer Branding In A Crisis
There are 2 challenges which are now on top of everybody's mind:1) how to do employer branding in the coronavirus days and2) how to do employer brandi...
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About
"Knowledge has to be improved, challenged, and increased constantly, or it vanishes."Peter DruckerI believe many things will be re-imagined and redesigned in the years to come. This need for change and improvements are the most basic instincts we now have as we have been shaped by innovation and entrepreneurship culture. Let's add some fundamentals about these topics, learn how everything started and got so complicated and then... hopefully we can start inventing the future.
The Way to Data-driven Employer Brand Management
We should all be trying to measure our activities and make well informed, data based decisions. Employer branding is no different. Whenever you are tr...
You want strong EVP? Try this approach
Instead of looking to short term perks and benefits which majority of employees take for granted and everyone can copy, look at your capabilities. Pic...
Can Marketers Ruin Employer Branding?
Product branding is about persuading me to go buy some ice-cream. Employer branding is about persuading me I should go to work. You think that's the s...
Managing the Management
Majority of managers just come into that position by not having clear understanding that their level of impact is very high. From my experience majori...
De-constructing Employer Branding
In this episode I talk about ownership confusion – is employer branding an HR topic, marketing or PR topic? Who should manage employer brand and why, ...
Attention vs. intrinsic value
It should be quite clear that achieving strong employer brand is not only marketing gimmick. Building strong employer brand means to create strong fun...