Special Edition: The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem
Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street. Is this an Attributio...
This Is Attribution
Share:
Listens: 602
About
Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attribution within your organization and gain actionable insights. Find show notes at https://thisisattribution.com
The Coming Standards and Best Practices in Attribution with CIMM’s Jane Clarke
Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for ...
Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren
Izzet Agoren knows: Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the re...
Attribution Apocalypse with Alice Sylvester
When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertisi...
Attribution’s Missing Math with Jim Spaeth
When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF a...
Throwback Tuesday! Attribution, Lacrosse, and the Future with Pathfinder Interactive Founder Ted Moon
When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad b...
The Creative Roots of Multi-Touch Attribution With Publicis' Rudy Grahn
Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attri...
Throwback Tuesday! Attribution’s $400 Million Marketer, Anthony Pitts
Welcome to Throwback Tuesday where we share important interviews we believe warrant another listen! Today’s interview is with Anthony Pitts from Draft...
Building Attribution Trust With C3 Metrics’ CEO Greg Collins
C3 Metrics' CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team re...
Attribution & Viewability with GrocerKey’s Head of Digital Marketing David Kaplan
David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier -- what can be done about viewability and attributio...