This Is Attribution

This Is Attribution

Jeff Greenfield

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Presented by the leader in advertising attribution, "This Is Attribution" explores the business of measurement. On each episode, host Jeff Greenfield — C3 Metrics Co-Founder and Chief Attribution Officer - takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising. As Jeff and guests talk attribution strategy, priorities and management, you will discover how to successfully deploy attrib...Read More
Presented by the leader in advertising attribution, "This Is Attribution" explores the bus...Read More
Episodes (21)
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Special Edition: The Impa...

28 Jan 2020 | 39 mins 50 secs

Special Edition: The...

28 Jan 2020 | 39 mins 50 secs

The Coming Standards and ...

07 Jan 2020 | 46 mins 01 sec

The Coming Standards...

07 Jan 2020 | 46 mins 01 sec

Accurate Attribution with...

31 Dec 2019 | 34 mins 20 secs

Accurate Attribution...

31 Dec 2019 | 34 mins 20 secs

Attribution Apocalypse wi...

24 Dec 2019 | 42 mins 15 secs

Attribution Apocalyp...

24 Dec 2019 | 42 mins 15 secs

Attribution’s Missing Mat...

17 Dec 2019 | 40 mins 09 secs

Attribution’s Missin...

17 Dec 2019 | 40 mins 09 secs

Throwback Tuesday! Attrib...

10 Dec 2019 | 34 mins 43 secs

Throwback Tuesday! A...

10 Dec 2019 | 34 mins 43 secs

The Creative Roots of Mul...

03 Dec 2019 | 46 mins 38 secs

The Creative Roots o...

03 Dec 2019 | 46 mins 38 secs

Throwback Tuesday! Attrib...

26 Nov 2019 | 45 mins 31 secs

Throwback Tuesday! A...

26 Nov 2019 | 45 mins 31 secs

Building Attribution Trus...

19 Nov 2019 | 28 mins 26 secs

Building Attribution...

19 Nov 2019 | 28 mins 26 secs

Attribution & Viewability...

12 Nov 2019 | 20 mins 57 secs

Attribution & Viewab...

12 Nov 2019 | 20 mins 57 secs

Walled Gardens & Attribut...

05 Nov 2019 | 36 mins 36 secs

Walled Gardens & Att...

05 Nov 2019 | 36 mins 36 secs

Attribution For Lead Gen ...

29 Oct 2019 | 31 mins 46 secs

Attribution For Lead...

29 Oct 2019 | 31 mins 46 secs

Math: The Frontier of Att...

22 Oct 2019 | 56 mins 27 secs

Math: The Frontier o...

22 Oct 2019 | 56 mins 27 secs

Attribution Discovery & S...

15 Oct 2019 | 37 mins 31 secs

Attribution Discover...

15 Oct 2019 | 37 mins 31 secs

Attribution Adoption’s Or...

08 Oct 2019 | 47 mins 31 secs

Attribution Adoption...

08 Oct 2019 | 47 mins 31 secs