About

All Value, High Energy and Proven Info for those who want better results from their Trade Shows. It's time to get excited about Trade Shows and get what you need to Crush Your Show Goals. Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 25+ years in marketing and training, plus his experience planning and exhibiting at 100’s of trade shows. The podcast will also feature interviews with industry experts to discuss topics geared to help companies really move the needle and get better results. “I get a little overly excited talking about trade shows because I know how much time, money, energy and resources go into planning and exhibiting. In most cases it really doesn’t take any more effort to do the right things and get better results,” claims Jim Cermak. “I started this podcast because I want companies to stop setting for average or below average results. I want companies to win and get excited about trade shows again!” Trade Show University is geared toward small- to medium-sized businesses in a B2B setting. However businesses of all sizes, including those marketing to consumers can benefit and find value. Each episode – or class – will focus on a specific topic pertinent to trade show exhibitors, and will be about 20 minutes in length. Many episodes will have Jim bringing his energy while discussing a specific topic, and others will feature industry experts who will share their knowledge and expertise. It’s the quick, high-energy, value-packed approach that is different and makes this podcast a resource professionals will appreciate. To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz. Trade Show University will also be featured on Apple Podcasts, Google Podcasts, Spotify and other podcast outlets.