 This is the most fascinating and compelling interview that we have ever done on the 'Two Reds are Better than one Podcast'    After a spell in the army, where Mike Hesketh saw action first hand in Afghanistan, he came back to the UK and he and his wife Lara purchased a four surgery dental Practice in Exeter. He grew the turnover from £480,000 to £2.5M in four year. They set about initiating a 'game changer' opening 7 days a week within the first three months of opening, becoming the only practice in the South West to do this. They continued to push the boundaries, they quadrupled the size of the practice, employed 21 team members, 10 dentists and 5 hygienists. Their associate led business was sold for £3.2m allowing Mike, his wife and two daughters to take a year off and travel the world.    After a few months Mike packed in the dentistry, allowing him time to study a MBA at university.   I can promise from minute one to minute sixty you will be compelled and you will then rewind the interview and listen again.    You will discover;   The lessons Mike learnt from the Royal Marines about leadership and how he took these skills into everyday dentistry How to initiate change into a Practice and get your team on board How not to worry about the small stuff and not let everyday challenges get on top of you  The importance of delegating and letting go How to sell a vision to your team and get them to come on board with you  How to release yourself from dentistry and eventually hand over to the running of the business to a General Manager. The vital importance of daily group huddles AND MUCH MORE  

Two Reds are Better than One

S4 E17: How to purchase a run of the mill Dental Practice, quadruple its size and sell it for 10 times what you purchased it for in only 4 years

 A very informal conversation between Chris and Ashley this time.   Chris in The Barrow Bunker and Ashley in The Indigo Hotel, Paddington, part way through a 2-week lecture tour.   We begin by discussing how a few minutes listening to the news every day can be enough to demoralise even the most optimistic amongst us - and how this must affect team members and patients.   Chris then goes on to explain how he has been using research to challenge the bad news being peddled by the media, demonstrating that the information we are being fed on the economy is misleading.   In this podcast you will learn:   How important it is to challenge media sound bites; Why all business owners have to pay a “success tax”; The important messages you must share with your team and your patients; How a daily gratitude session can set your mood for the day; What we learn about leadership from The Sopranos.   The mood is light but the message is important. 

S4 E16: Becoming the positive voice: challenging the media and getting your patient messaging right

13 years ago Jessica Richards was told that her cancer would give her  a below average change of survival beyond 5 years with surgery, radiation and medication. She refused all and is here to tell her tale. Jessica is a Personal Transformation and Leadership Development Specialist who has had a practice in Harley Street since 1991. Her work reaches beyond healing, helping people gain creative insights into their purpose, direction and meaning in life. She is particularly committed to helping people find their leadership potential and to helping leaders go further and deeper in their lives and work. Jessica has been a Clinical Hypnotherapist since 1985 using her unique and highly effective ‘Changing the Groundhog Day’ process, which identifies and resolves self limiting beliefs and is life changing. Her work reaches beyond resolution, helping people gain creative insights into their purpose, direction and meaning in life. On this podcast you will discover, What is groundhog day and the impact it can have on your personal and business life The impact on self limiting beliefs can have on you and how to resolve them How when you devalue yourself it impacts not just yourself, but your patients The importance of making decisions based on facts and not at 3AM in the morning Practical advice to get through COVID How to reduce stress and worry in our lives And how we should feel privileged to have lived through these extraordinary times 

S4 E15: Overcoming Cancer, Covid and Fear Itself

For the first time in a long time, we decided it would be good to just catch up and reflect on what we can see around us on the dental landscape.   In the podcast:   1. How each individual dentist has to solve their own practicing puzzle in the return to work phase; 2. Using a 90-second video to communicate with your patients; 3. Using Zoom to deliver ethical sales; 4. The emerging digital consultation pathway; 5. Delivering effective telephony as we return to work; 6. A live role play on how to turn a new NHS patient enquiry into a first paid private consultation.   Join Chris and Ash as they share some top tips.

S4 E14: Just the two of us

 In today's podcast The Two Reds interviewed Dr. Bill Schaeffer, owner of 'The Implant Centre in Hayward Heath and Hove.' Bill graduated in 1989 and opened a small squat and today his two practices are leaders in the UK implant world. Bill is a rare individual who always sees the positive side in any situation and there has been no exception with the Covid-19 lockdown. I can promise you will be inspired, motivated and ready to take on the world after listening to this podcast. It was so inspiring, it left the Two Reds speechless. In this episode you will discover;   What it takes to grow a Referral Practice from scratch and what it takes to maintain the numbers; What you need to do to maintain incredible relationships with your referring dentists; How to build a positive mind set and maintain it, even when things are going against you;  How to empower your team and help them to become World Class performers; How The Implant Centre were one of the first Practices in the UK to open their doors after Covid-19 and what hurdles they had to overcome to make it happen; The importance of knowing your numbers; AND MUCH MORE. 

S4 E13: Suck it up and make the best of it

 Aged only 25 Gemma Cockburn purchased her first Dental Practice and 15 years later she still runs the same Practice. She has built up Chapel Street Dental through her tremendous work ethic and absolute dedication to her very loyal patient base. Gemma is now married and has two children and if you are looking at creating more balance in your life, then you will love this interview.    You are probably wondering what our podcast title is about? During lockdown Gemma wrote a book - The Covid Dentist Workbook - and she has another (free!) book out today - The Happy Dentist Workbook.   Gemma is a very unique individual and we loved this conversation.   Here is what you will discover in this podcast: The importance of valuing yourself and your self-worth  Out of every mistake there are only lessons and opportunities  How to cope with challenging days The importance of looking after yourself to maintain work/life balance  Coping strategies to avoid mental health issues How to say NO and feel okay with it    AND MUCH MORE. 

S4 E12: I don't watch box sets - I just want to write

If you want to become a successful dentist and at the same time achieve balance in your life, then you need to listen to this podcast. In this podcast, The Two Reds interviewed Stephen Jacobs the owner of Dental FX, a referral Practice in Glasgow.    Stephen was one of the pioneers in UK Dentistry for placing implants and this has been his passion for over 30 years. In this interview you will discover;   That to be truly successful you have to do the opposite of what everyone else is doing; How to become a true innovator, even when 99% of the world is telling you that you are wrong; How to build a successful team that sticks with you through thick and thin; The importance of ongoing development and training ; How to build and maintain a referral practice and have relationships that lasts over 25 years; How to achieve success, but at the same time live a fulfilling personal life.  AND MUCH MORE 

S4 E11: How to have it all - build a successful Dental Practice & live a fulfilling life at the same time

It’s amazing how sometimes a podcast guest comes along just when the interviewer(s) needs to hear their message.   Lee Evans had what he describes as a “crappy start” in life, tragically losing his mother when he was 15 years old and experiencing bullying at school.   After 25 years in The Army, what has emerged is one of the UK’s best performance coaches, still using his skill in the military but also with high-performing clients in sport and business.   In fact, it was one of Chris’s clients who recommended him as a guest for our show.   Lee shares his fascinating life story but also many of the techniques he has learned along the way, including a skill in hypnotherapy that allowed him to undergo dental treatment without anaesthetic.   Lee understands how the mind protects us from the effect of major trauma, whether soldiers serving in Afghanistan or business-owning dentists, suffering in lockdown.   He asks us to live our lives in the NOW, to deal with uncertainty every day and to make peace with our own vulnerability.   Perhaps the most important message in this podcast is contained in its title and why high achievement can break us if we don’t exercise the balance of high performers - that advice is golden.   Lee reminds us that emotion is contagious and that the way we show up as leaders every day will infect those around us with the same attitude, good or bad.   He shares his “Four Pillar Plan” to optimise your health and some excellent advice on snapping out of the doldrums and dealing with “The Funk”.   One of our favourite conversations so far this year and full of good ideas that are bang up to date for the uncertainties we are all facing.

S4 E10: Are you a high achiever or a high performer? Knowing the difference can save your life as well as your business

This week we keep the interviews going North of the Border in Scotland with not one, but two, dentists as The Two Reds interview Dr Michael Tang and Dr Stuart Campbell.   Stuart and Michael started their own podcast at the start of 2020 - One in the Chair and Two Waiting - and although it's new, the podcast has already built up an excellent following and reputation.   Both Stuart and Michael share how they are getting through Covid-19. We discuss the steps they are taking to maintain their relationships with their patients, the things they are doing to stay positive and keep their teams positive, and how they are both marketing for new patients.    They also both give a very positive spin on what life will be like after Covid-19 and the opportunities that are out there for forward thinking Dentists and Practices. They share the importance of expanding your comfort zones and the opportunities which arise when you do.    Quite simply this is a brilliant interview with two great characters, with so many gems to take away.

S4 E09: The Two Reds meet the the Two Scots who are making a difference in dentistry

We are keeping up the pace with the Two Reds podcast, in an endeavour to keep you positive and focused during lockdown.   Which is why this weeks’ guest was an obvious choice.   Chris Barrowman is a young Scottish dentist who chose to open a private squat in the quiet Perthshire town of Pitlochry and has grown that into a micro-corporate that not only had 4 locations before Covid-19 - but he also completed on his 5th practice acqusition during lockdown!   The InfinityBlu Group is well positioned and ready to take advantage of the return to work.   We talk to Chris about his history, about how he got his first practice off the ground with limited resources and about the success he has enjoyed in further squats and acquisitions, all associate driven.   Along the way we will talk about managing a growing team, about leadership, systems and marketing.   Here’s a man who sees the bottle as always half-full - and he shares how he coped with the first few scary days of lockdown and is now planning a successful return.

S04 E08: How to build a micro-corporate in a beautiful area of Scotland (and carry on growing during lockdown and beyond)

 Guy Deeming is the senior partner in Queensway Orthodontics and a partner in the Queensway Group, which provides both general and orthodontic dentistry to the population of Teesside in the North East of England.   If you think YOUR lockdown experience was stressful, try closing the business mid-way through the opening of three new practices as a result of an earlier successful NHS ortho contract tender.   Guy describes in detail how he and his team have dealt with lockdown and, at the same time, used video consultations and Dental Monitoring to build a reservoir of new patient enquiries and continue to advise some patients in treatment.   We discuss: Why it’s important to be bold in your moves; Dealing with the shock and tears of lockdown; The shift from worrying about revenue to keeping people safe; Sending a loud message to your team and your patients that “we’ve got your back” The guilt of enjoying lockdown The 08:45 Virtual Morning Huddle The definition of marketing during the Covid-19 crisis How he has delivered over 600 lockdown video consults so far Accidental brainwaves The humanity of performance management How to run an effective call-centre without isolating teams The winners in return to work ortho The increasing role of Artificial Intelligence in the new patient experience Trust us dear listeners - this is a masterclass in how to respond to our current circumstances. 

S04 E07: The Cadence of Accountability - how to care for a growing team

Well if you are wondering about the name of this week's podcast, then you are going to have to listen to the whole thing.   Our interview this week was with Mike Robinson, a Personal Trainer from Salford, North Manchester.   Mike is not only a brilliant personal trainer, but a friend. Because of the lockdown situation we are all in it has never been more important to fulfil your daily activity and maintain a healthy diet; hence why we interviewed Mike. In this interview, he shares everything we can do to stay fit, healthy and positive during lock down.   In the interview, you will discover: The benefits of daily activity and having a planned fitness regime  What needs to be in your daily regime for it to work  How to stay motivated to reach your goals and how to stay on track What you need to do to keep away from the biscuit tin and the importance of maintaining a healthy diet. Although you are entitled to the occasional treat  How to remain positive and the importance of adapting to the new situation we are all in  AND MUCH MORE 

S4E06: 'Farting into a Hurricane'

 It's going to take a different set of leadership skills and a new way of thinking to get through these times.   In this podcast Nigel Risner shares what he feels are going to be the essential skills necessary and how to adapt to a new reality.    You will discover; How to deal with uncertainty The importance of taking care of yourself  What you can do now in your community to develop patients for life  How to coach your team during this period, individually and together The four personality styles of the people that work for you and how you need to adapt to each style How when you give, you always gain  How we will never get this time again and how to use it effectively  

S04 E05: The leadership required to get through tough times

We were delighted to have Chris Brindley back on this podcast again, as he shares his inspiration and strategies so that you use this down-time effectively and create a winning attitude of success.   On this podcast you will learn: How to change your mind-set and develop a more positive attitude  How successful people think and behave during a crisis How you cannot control the uncontrollable, but focus on what you can change What are the important lessons you can learn about this downtime and what to change for the future  The important lesson of having reserves in your business How to communicate with your clients and ensure that you ring fence them  AND MUCH MORE    If that isn't enough you will also discover the two biggest mistakes Ashley, and the two Chris's have made at home to get the biggest telling off from their wives. 

S04 E05: How successful people think and behave during a crisis

 James Goolnik opened Bow Lane Dental in 2001 in the centre of London. Today it is a multi specialist practice providing all treatments in-house.   James qualified from Kings College in 1992. His bio includes past president of the prestigious BACD, and he was also voted twice by the Dental Trade as the most influential dentist in the UK. He has lectured all over the world and is the author of two books 'Brush' and 'Kick Sugar'.   James is a client and a good friend to both Chris and Ashley and there are so many nuggets and take-aways in this podcast including:   How to stay positive in turbulent times and what James' daily routine will be during the Covid-19 period The importance of meditating and the value it can have on reducing stress and worry The value of having a morning routine and the positive impact it can have on your day How James is dealing with the crisis with his team, and the strategies they are implementing to stay positive during the next few months James talks a lot in the podcast about the value of nutrition, especially to your health and wellbeing, and he talks passionately about his new book 'Kick Sugar'. James will also share his beliefs on what will happen when Covid-19 is over and the positive, up-beat forecasts he gives for all dental practices. Listen with a pen and paper. 

S04 E03: How to survive and thrive in turbulent times

Two of the dental industry's top leading coaches, speakers, trainers and consultants talking about business and life with Chris Barrow and Ashley Latter.

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Two Reds are Better than One

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