S10E25 - Ask Terry 2021
This week, it’s our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring n...
Under the Influence from CBC Radio
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Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the dots between pop culture, marketing and human nature.
S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands
This week, we talk about Fake Hollywood Brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products....
S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism
This week, we explore Cemetery Tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of peopl...
S10E22 - The Show Must Go On: Broadway Marketing
This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge...
S10E21 - Too Many Turk Brodas: Trading Card Marketing
This week, we trace the history of Trading Cards. For over 150 years, companies have used trading cards to entice customers to buy their products. Fro...
S10E20 - Bookmarks 2021
This week it’s our annual Bookmarks episode, where we tell the fascinating stories from our research that didn’t fit into the regular season. Includin...
S10E18 - There’s Something About Mary: Mad Woman Mary Wells
This week, we profile the remarkable career of, arguably, the most successful woman in advertising - Mary Wells. She was a woman of firsts - the first...
S10E17 - Son of Crocodile Dundee: Nostalgia Advertising
This week, we explore the use of Nostalgia in Advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm ...
S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz
This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines make for some hilarious situations. ...
S10E15 - Who Will Buy My Memories: Fan Club Marketing
This week, we dive into the world of Fan Clubs and how they're huge marketing tools for celebrities. We’ll track some of the earliest fan clubs then c...