Has a week has gone by since the pandemic started in which you haven’t read an article about work, how it’s changed and what it’s going to look like as we come out of the... The post YPulse. The Future of Work. appeared first on Up Next.

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YPulse. The Future of Work.

A lot has been written about how the business model for news and information is broken. The world went digital and print media followed suit, but their business models didn’t translate quite so well. The... The post Matthew Belloni. Puck & Influencer Journalists. appeared first on Up Next.

Matthew Belloni. Puck & Influencer Journalists.

Understanding how consumers will react to advertising and how it drives their preferences is critical to marketers. Achieving better accuracy predictions and expanding the tools at our disposal is critical for continued success. Traditionally surveys... The post Improving Preference Prediction Using EEG & Machine Learning appeared first on Up Next.

Improving Preference Prediction Using EEG & Machine Learning

The digital revolution has pushed corporate operations online. As commerce and consumer behavior takes place on the public web it leaves digital data trails. This vast collection of business detritus is considered alternative data. The... The post Justin Zhen. Thinknum & The Business of Alternative Data. appeared first on Up Next.

Justin Zhen. Thinknum & The Business of Alternative Data.

Today, if you say “streaming content” most consumers think “ad free with a subscription fee”. This makes sense because, according to a survey by PwC, people are spending 62% of their time on streaming subscription... The post Navdeep Saini. DistroTV. appeared first on Up Next.

Navdeep Saini. DistroTV.

Way back, before zoom became a verb and your grandmother was tech savvy enough to set up a Google meet, we would talk about how young consumers valued experiences above consumer products.   Then a... The post YPulse. The Future of Events. appeared first on Up Next.

YPulse. The Future of Events.

The US has approximately 44,000 movie screens, but the distribution of these screens is anything uniform. The placement of theaters is driven by the perceived economic value of a location’s population. As a result, wealthy... The post Kinema. Eliminating Cinema Deserts. appeared first on Up Next.

Kinema. Eliminating Cinema Deserts.

Popular opinion in the business world holds that improving customer satisfaction and corporate financial benefit go hand in hand and that improving customer satisfaction has a continuous and positive impact on a firm’s performance. It... The post Dr. Miriam Guenther. The Financial Effects of Customer Satisfaction Improvements. appeared first on Up Next.

Dr. Miriam Guenther. The Financial Effects of Customer Satisfaction Improvements.

“As an internally referenced leader, you source your power from within before, during, and after any external condition.” – Andrea Kayne Kicking Ass in a Corset  (2021)   Andrea Kayne is the author of KICKING ASS IN... The post Andrea Kayne. Kicking Ass in a Corset. appeared first on Up Next.

Andrea Kayne. Kicking Ass in a Corset.

  It sometimes seems like social media has always been around and that the current behemoths have always been the power players. But it simply isn’t true. The first social media platform? Six Degrees. It... The post YPulse. Young Consumers & Social Media. An Update. appeared first on Up Next.

YPulse. Young Consumers & Social Media. An Update.

Surveys show us that younger generations are increasingly choosing not to work for other people, but rather to carve their own way and become entrepreneurs. Simultaneous with this, many people in their 50s are leaving... The post Christopher Ernst. The Entrepreneurial General Counsel. appeared first on Up Next.

Christopher Ernst. The Entrepreneurial General Counsel.

Today we’re speaking with Dr. Barry Babin. He received his Ph.D. from LSU in 1991 and is now the Morris Lewis Professor and Chair of Marketing at the Ole Miss Business School.  Barry’s expertise centers on... The post Dr. Barry Babin. The Effectiveness of Brand Placements. appeared first on Up Next.

Dr. Barry Babin. The Effectiveness of Brand Placements.

“Black executives inadvertently make silent agreements to be content with less, to not fight for what they deserve, and to fully support the demands of the corporate administration even when those demands conflict with their... The post Wil Shelton. The Silent Agreement. appeared first on Up Next.

Wil Shelton. The Silent Agreement.

In 1964, during an interview with the San Francisco Chronicle, Jack Weinberg, an environmental and free speech activist famously said, “you can’t trust anyone over 30.” The cultural bedrock was shifting and the chasm between... The post YPulse. Gen Z & Brands. appeared first on Up Next.