My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group. Also: George W. Bus...
TikTok for Podcasts, Where Ya At?
The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. Th...
4 Billion Extra Emails Sent This Month: Social Capital
Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email...
Billie Eilish and Alexa - Brands Monetizing Voice
Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's...
You Have No Excuse in 2021
The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful inve...
But We've Always Done It This Way
You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and...
Amazon Building Live Audio Streaming Business on Alexa
Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and T...
Content Marketing Costs 62% Less than Outbound
Content marketing costs 62% less than traditional outbound methods, yet it generates three times the number of leads. See tweet thread with Adam's que...
The Most Hated Industries and Top 2 Disruption Ingredients
What are the most hated industries? Healthcare, airlines, insurance, banking, internet service providers and more. They are ripe for disruption due to...
Is Your Brand a Middle Aged Virgin? Credit Card Wars
You have two levels to pull in marketing: 1) everything that falls under brand, content marketing, messaging, and advertising, and 2) your product or ...