Wax/On’s Ben Hooper and Mark Runacus are joined by Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith. Cheryl explains why it’s important that Eve Sleep is perceived as more than a mattress business and becomes a sleep wellness brand. Caroline tells us how in-housing works at Eve Sleep; and Cheryl talks about making the transition from CMO to CEO. Plus we unveil some new category insight from our friends at Human Theory and ask how a brand like Eve Sleep can authentically play a role in us getting better sleep, and what Eve Sleep is doing to become more sustainable. Favourite TV ads: https://youtu.be/ResTqd7LN8g https://youtu.be/JzBqc91C-Ig +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Wax Lyrical - the advertising and marketing podcast.

Episode 54: Eve Sleep with Cheryl Calverley and Caroline Smith, on getting better sleep, sustainability, making the move from CMO to CEO, and creative in-housing.

Have Lockdowns 1.0 and 2.0 made us more or less likely to drink alcohol? And how much will we be drinking this festive season? In this week's podcast we talk to two female founders who have played a major role in the rapid growth of the no alcohol wines and spirits category. Ellie Webb created Caleño Drinks, a range of tropical alcohol-free spirits inspired by her latin roots, and Amanda Thomson is founder of Thomson and Scott who produce "Noughty" an alcohol-free and vegan sparkling chardonnay. They both explain how they're trying to change the drinks industry: why aren't there more healthy drinks choices? Why aren't there ingredients lists on drinks? And is alcohol the new tobacco? Here are Ellie and Amanda's favourite TV ads https://youtu.be/IBtHj0674Is https://youtu.be/WA4dDs0T7sM +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The growth of no alcohol wines and spirits with Caleño and Thomson and Scott

Sammy Rubin is Founder and CEO of new life insurance brand "YuLife". He joins Wax/On's Mark Runacus and Paul Jacobs to explain why financial and business success early in his career left him feeling unhappy and unsatisfied. He explains how today he combines spirituality with his successful business career, the role that mindfulness plays every day at YuLife, why he doesn't feel part of The City, and how he hopes to shape it for the better. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Mindfulness and spirituality in business with Sammy Rubin of YuLife

Simon Duffy MBE joins the Wax/On team to talk about his new mouthcare brand Waken, and Bulldog, the hugely successful male skincare brand he created and sold. Simon talks about finding the market in the gap for both products: shopping in New York was the inspiration for Bulldog, whilst supermarket shopping here in the UK inspired him to launch Waken. He also give his point of view on the differentiation versus distinctiveness debate, and says with Waken he aimed to make all his competitors look very similar. He explains why there's no such thing as a low interest category, just low interest products. He also offers his own simple and effective skincare tips, and tells us what he said when he met Prince Charles (probably). +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Bulldog Skincare and Waken Mouthcare with founder Simon Duffy

Bulb is undoubtedly a phenomenal success story in the energy sector and beyond, now with 1.7 million Members, they set out to do more than disrupt the category when they launched, they wanted to create a truly forward-looking and sustainable energy business. Bulb's Clem Hobson joins Mark and Paul to share her personal journey from theology graduate to Head of Brand, and explain why a simple vocabulary change from "customer" to "Member" created a significant culture shift. She also talks about when it's right to keep work in-house and when you need an agency, and how she took Bulb's advertising onto TV for the fist time. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Bulb's Clem Hobson shares the secrets of their success, building a distinctive brand, doing TV in-house, and why they have Members not customers

Raissa de Haas, co-founder of premium mixers and tonics business Double Dutch and Ella Rauen-Prestes, founder of low-sugar cakes brand Fitbakes, join Wax/On's Mark Runacus and Cairen Harry to talk about female-led start-ups. They tackle the issues in the male dominated drinks category, and gender prejudice experienced in funding. Both women share their tips for other female founders, and explain why it's better to get out there and start learning than to wait and try and make your first product absolutely perfect. +++++ https://www.fitbakes.co.uk/ +++++ https://doubledutchdrinks.com/ +++++ Guinness - "Sapeurs" https://youtu.be/66HuFrMZWMo +++++ https://en.wikipedia.org/wiki/Ada_Lovelace +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Female-led start-ups: Double Dutch and Fitbakes - gender prejudice in funding, launching, support networks, and mentors

It's the first day back in the office and the whole Wax Lyrical team is together, albeit two metres apart. They share learnings from lockdown that will be carried forward including "balance", "confidence", "freedom" and Zoom calls in your vest. How they launched a new brand in lockdown, and tips on COVID-safe photography shoots. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Launching a new brand in lockdown, tips for COVID-safe shoots, and the great QR code comeback

With 2,700 pubs, restaurants and hotels across the UK, Greene King is the UK's leading pub retailer and brewer. Their CEO Nick Mackenzie joins us to explain the challenges they have faced during and after lockdown: how they responsibly disposed of beer trapped in shuttered pubs, safely re-opening their massive estate, how the customer experience has changed in a COVID-safe pub, plus his own personal reflections on leadership, bravery, and diversity and inclusion. We're also joined by hospitality design expert and CEO of Keane Brands Jeremy Scarf, for a discussion on the role of pubs in the future of our high streets and communities +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Pubs and restaurants after lockdown with Greene King CEO Nick Mackenzie

In this episode Mark and Paul are joined by Chris Smith, Managing Partner of Playfair Capital, seed stage investors who specialise in technology businesses; and Andrew Rummer, Entrepreneur In Residence at Finimize, an app providing easily digestible investment news and education to a global audience of close to a million. +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The finance episode: Playfair Capital and Finimize

The “Should’ve gone to Specsavers” campaign has been running for 18 years, and for many, its one of the most consistently funny ad campaigns of all time. And it’s all produced in house. The campaign was the brainchild of former Specsavers Creative Director Graham Daldry, and we ask him ‘How did you do that? How did you keep a campaign funny and fresh for over 18 years?’ Graham explains how in-house creative works in reverse to a traditional agency, why in-house teams have to be better than agencies, the importance of being allowed to fail, and the secret? “Consistency that can be varied.” Graham also chooses his favourite funny ads, and his personal favourite from the 18 years of Specsavers’ campaigns. +++++ www.grahamdaldry.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Specsavers advertising: behind the scenes with former creative director Graham Daldry.

Still at home and meeting guests over Zoom, in this episode, Wax/On’s Mark Runacus and Paul Jacobs meet up with Tina Fegent. Tina is well-known in the marketing community on both sides of the client/agency relationship, and she has a unique perspective on that having worked in both worlds. Today she leads her own specialist marketing procurement consultancy helping brand owners find the right partners for a wide range of marketing services. She explains why a pitch remains the best way to choose an agency, and why agencies shouldn't be paid to pitch. She tells us how clients and agencies are adapting the pitch process to lockdown, including innovative ways to really get to know each other in place of the traditional “chemistry” process. She discusses the pros and cons of in-housing, talks about the 20 different agency models she's identified, and explains how brands have re-evaluated their procurement needs in lockdown, extending contracts and changing supplier relationships to help them meet their post COVID-19 evolving needs. And of course, she shares her favourite TV ad. +++++ https://tinafegent.com/ +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

The pitch is still the best way to choose an agency: Tina Fegent, procurement specialist.

How has lockdown been for entrepreneur owned and managed businesses? We speak to the founders of two new brands for whom the pandemic has either kick-started their direct to consumer ambitions or dramatically accelerated them. One has found a gap in the highly-competitive drinks market and the other has set out to disrupt the furniture category. Kris Ingham founded Rejuvenation Water out of a fascination with the power of amino acids, and Rob Bridgman created the sofa-in-a-box company Snug because his own sofa buying experience was such a nightmare. They talk about their different start-up experiences, funding, entrepreneur support networks, and what they've learned in lockdown. https://rejuvenationwater.co.uk/ +++++ https://snugsofa.com/ +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Founder-run businesses in lockdown: Rejuvenation Water and Snug

The government wants us to go out and shop to kick-start the UK economy, but what's it like out there for retailers and consumers alike? Tim Robinson is CEO of Doddle, a business right at the crossroads of physical retail and e-commerce, offering solutions for click and collect, returns and ship from store. Tim is a veritable font of retail knowledge and he shares his vision of the retail future post COVID, where and how retailers must invest to survive, and how our obsession with home delivery damages margins and holds the sector back. He tells us how retail marketing should change post COVID, and gives an insight into the challenges faced by retail merchandisers. He also talks about the pivot his own business made when he realised Doddle wasn't in the right shape to capitalise on future opportunities. +++++ www.doddle.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Retail post COVID: as the UK high street re-opens Doddle CEO Tim Robinson shares his vision of the retail future

The 600,000 young people who are leaving university right now are facing an uncertain future. How do we avoid creating a lost generation of post-COVID marketing graduates? Paul and Mark talk to three recent graduates from Bournemouth University's advertising and marketing courses to find out how they're feeling about their career prospects. They share their own tips on Zoom interviews, how and when to be very creative with your job applications, getting the best from LinkedIn, what they ask of marketing employers in lockdown, plus the resources to get you more marketing and advertising skills and qualifications. +++++ https://www.coursera.org/yale +++++ https://learndigital.withgoogle.com/digitalgarage +++++ https://www.centreofexcellence.com/ +++++ https://www.studentjob.co.uk/ +++++ Additional music: Tomorrow's Times by Shane Ivers - https://www.silvermansound.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

Graduate special: attracting and keeping the best marketing talent in lockdown

Our special Business as Unusual episodes continue as the Wax/On team meet up by Zoom for web chats. In this episode Paul and Mark speak to Victoria Fox, Chief Executive of AAR, perhaps best-known as an intermediary helping businesses find creative and media agency partners, and now re-invented as a consultancy. Victoria talks about pitching in lockdown, how COVID should make everyone think hard about the way agencies are paid, juggling being a working Mum and a home schooler, and maintaining a focus on diversity and inclusion. +++++ https://aargroup.co.uk/ +++++ Right Housing for the 2020s https://aargroup.co.uk/wp-content/uploads/2020/05/AAR_Right_Housing_for_the_2020s.pdf +++++ https://www.fearlessfutures.org/ +++++. https://wacl.info/about/future-leaders-award/ +++++ Additional music: Driftmaster by Shane Ivers - https://www.silvermansound.com +++++ Talk to us podcast@wearewaxon.com +++++ Leave us your review on iTunes. And please subscribe. +++++ www.wearewaxon.com +++++ KEEP WELL AND STAY SAFE

AAR CEO Victoria Fox on pitching in lockdown and agency remuneration

Cairen Harry, Ben Hooper, Paul Jacobs, and Mark Runacus present Wax Lyrical - the advertising and marketing podcast. With industry guests, advertising news, and analysis of new campaigns, the Wax Lyrical team take a light-hearted look at the world of advertising, and stuff that inspires them. They hope it inspires you too.

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Wax Lyrical - the advertising and marketing podcast.

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