Wax Lyrical - the advertising and marketing podcast.

Listens: 16

About

Cairen Harry, Ben Hooper, Paul Jacobs, and Mark Runacus present Wax Lyrical - the advertising and marketing podcast. With industry guests, advertising news, and analysis of new campaigns, the Wax Lyrical team take a light-hearted look at the world of advertising, and stuff that inspires them. They hope it inspires you too.

Episode 12: Snaffling Pig's Udhi Silva on making pork scratchings trendy, pun-tastic branding, crowd-funding and much more.

November 28, 2021

Udhi Silva, co-founder of pork snacks brand Snaffling Pig joins Harry and Mark to explain how they transformed the humble pork scratching from a pub f...

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Episode 11: Tastily's Will McDowell on starting and scaling up his chef-prepared meals-in-a-box subscription service

October 24, 2021

Our latest Wax Lyrical guest, Will McDowell Founder and CEO of Tastily, talks us through the meal subscription space; one that is still in its infancy...

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Episode 10: The direct to consumer playbook with Mike Stevens

October 10, 2021

Mike calls himself "the start-up guy" having learned the ropes in the early days at Innocent, and then founding and successfully exiting from his own ...

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Episode 9: Jason Gibb from Bread and Jam on food and drink start-ups, his own olive oil business, avoiding failure, and the power of purpose and branding.

September 12, 2021

Jason Gibb had a successful career as a TV producer: he brought Scrapheap Challenge to our screens,, exported it as Junk Yard Wars to the US and lived...

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Episode 8: Orla Weir from Ugly Drinks on disrupting Big Soda, trying a rain-flavoured drink, and being the Willy Wonka of seltzers

August 22, 2021

"We knew that Coca Cola and Pepsi wouldn't do it. And we could. This is what we stand for," says Orla Weir, Global Direct To Consumer and Brand Manage...

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Episode 7: Gymbox's Rory McEntee on brave ads, experience branding, and the fitness sector post COVID

August 8, 2021

Gymbox broke the mould for fitness when they launched in 2003 from a converted car park in the centre of London. Since then they've gained a reputatio...

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Episode 6: Luke Boase and Emma Heal of Lucky Saint no alcohol beer on pivoting in COVID to avoid losing 70% of their business

July 11, 2021

"We only had three weeks of cash. And then we came out victorious. And we were the second biggest selling lager on Amazon only behind a 24 pack of Fos...

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Episode 5: All about crowdfunding with Scott Simpkin from Seedrs

June 27, 2021

Is crowdfunding right for your business? Find out by listening in to this episode as we're joined by Scott Simpkin from equity crowdfunding platform S...

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Episode 4: Disrupting the flower delivery category with Whitney Bromberg Hawkings of FLOWERBX

June 13, 2021

FLOWERBX Co Founder and CEO Whitney Bromberg Hawkings discovered that 60% of flowers that go into a shop are wasted. That prompted her to create her n...

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Episode 3: How to create a new category: healthy dog snack brand Denzel’s with Co Founders James Lacy and Nathan Perry.

June 1, 2021

Healthy dog snack brand Denzel’s is sold just like human snacks in convenience stores and petrol stations. Founders James Lacy and Nathan Perry explai...

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