#004 Feb '20: JTBD, Playbooks, Google Updates

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What's New in Marketing? Podcast

Business


In this episode, Richie and Dave covered:1. [Jobs to be Done Methodology]:(https://www.davechaffey.com/digital-marketing-glossary/jobs-to-be-done-in-marketing-jtbd-methodology/)2. [Marketing Playbooks]:(https://www.davechaffey.com/digital-marketing-glossary/marketing-playbook/) 3. [Example Email mistake from Amazon]:(https://www.linkedin.com/feed/update/urn:li:activity:6626082422435966976/)4. [Chromium third-party cookie announcement]:(https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html) 5. [Google’s core updates for SEO including EAT and the quality guidelines]:(https://www.davechaffey.com/digital-marketing-glossary/googles-core-updates/)6. [Question - Social Intelligence including two free social listening tools]:(https://www.davechaffey.com/digital-marketing-glossary/social-listening/)7. [Question -RACE Marketing model]:(https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/)8. [T-shaped marketer]:(https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/)Thanks for listening! Feel free to:[Ask a question at WNIM]: (https://www.wnim.info)Or connect with us on LinkedIn: [Dave Chaffey]: (https://www.linkedin.com/in/davechaffey/)[Ritchie Mehta]: (https://www.linkedin.com/in/ritchiemehta/)