#012 October '20: Hype Cycles, The Social Dilemma, Mad-Sad-Glad
[Hype Cycles]:https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ [Social Dilemma]:h...
What's New in Marketing? Podcast
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Marketing changes fast, so to get ahead in your marketing career and make improvements to help your business, join digital marketing gurus Dr. Dave Chaffey and Ritchie Mehta for our monthly practical WNIM round-up.
#011 September ‘20: Digital Optimization, Reels and Privacy Wars
[New Optimization Report]: https://www.smartinsights.com/guides/digital-marketing-optimization/ [Platform Developments – Instagram Reels]: https://ab...
#010 August '20: Customer Value Optimisation
Lead magnet effectiveness research Customer Value Optimization Updated digital marketing planning template Content DNA book Content Shock
#009 July '20: Managing Your Content Strategy
[Andy Duggan Digital Strategy and Branding LinkedIn Post We Reviewed]: https://www.linkedin.com/feed/update/urn:li:activity:6683108536198799360/?comme...
#008 June '20: Usability Benchmarks, Digital Skills & Core Updates
Recommendations featured in this episode: Usability:1. [E-commerce conversion rates benchmarks]: (www.smartinsights.com/ecommerce/ecommerce-analytics/...
#007 May '20: Responding to the ‘New Normal’ plus RACE and GROW Frameworks
Recommendations featured in this episode: 1. [VisualCapitalist - Impact of COVID-19 on e-commerce by sector](https://www.visualcapitalist.com/shoppers...
#006 April '20: Marketing Response to COVID-19, SOSTAC® vs RACE
Recommended Content: 1. [Business & Marketing Response to COVID-19](https://www.smartinsights.com/tag/business-and-marketing-response-to-coronavirus-c...
#005 March '20: Email Marketing Latest, Brand Purpose and Lost & Founder
Download of Email marketing trends 2020 reportEmail tools: ReturnPath SenderScore, Phrasee, Persado, TouchstoneDiscussion of brand relevanceLost and f...
#004 Feb '20: JTBD, Playbooks, Google Updates
In this episode, Richie and Dave covered:1. [Jobs to be Done Methodology]:(https://www.davechaffey.com/digital-marketing-glossary/jobs-to-be-done-in-m...
#003 Jan'20: Resolutions. Future of Marketing. Planning Tools.
Resolutions and The Future of Marketing We discussed this Smart Insights and HubSpot report Dave authored on the Future of marketing. Also discussed:S...