Business
Recommendations featured in this episode: Usability:1. [E-commerce conversion rates benchmarks]: (www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/) 2. [Zuko / Formissimo Conversion Tests]: (www.zuko.io/benchmarking/industry-benchmarking) 3. [Built for Mars: UX of Banking]: (www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/) Skills Development:4. [Digital Skills Research]: (https://exchange.cim.co.uk/editorial/report-digital-skills-benchmark-2020/) 5. [Skills Development Workbook: (www.smartinsights.com/guides/marketing-skills-development-guide/) Google Core Updates:6. [Google Core Update Case Studies and Analysis]: (www.smartinsights.com/search-engine-optimisation-seo/4-case-studies-show-impact-of-googles-latest-core-update/)