How does a coffee roaster differentiate from the competition? How do you connect the marketing strategy to the advertising? This podcast is the case study of a real coffee company in Italy. See more on http://marketingdistinguo.com 

Differentiation in marketing

05 The true story of a coffee roaster

Available on iTunes, Spotify and PodBean. Gabriele Carboni is a marketing and communication consultant based in Italy. Defined by Going Global UK "Leading expert in international marketing strategies", he is an entrepreneur and a journalist, focused on strategic marketing and digital transformation.

About

Differentiation in marketing