Business
This week I am excited to have Ron Baker on the show. Ron is the founder of VeraSage Institute—the leading think tank dedicated to teaching value-based pricing, economics, and human capital development to professionals and businesses around the world! Ron is a frequent speaker, writer, and educator, his work takes him around the world and is dedicated to burying the billable hour and timesheets in professional knowledge firms. On this episode, we discuss his many books (he’s written 7 of them!), the knowledge economy and why he agrees that hourly billing needs to be ditched. Our conversation this episode is packed with important information for anyone looking to switch to value based pricing. Tune in for this and more on this episode of The Pricing is Positioning Podcast. On this episode Ron and I discuss: What the knowledge economy is and why it’s important Why Ron thinks hourly billing needs to be ditched How Ron approaches pricing How to have effective value conversations with our clients Pricing options and anchoring Connect with Ron Rons Books VeraSage Institute The Soul of Enterprise Radio Talk Show LinkedIn Connect with Paul The Product Pricing Roadmap Web: www.paulklein.net LinkedIn - https://www.linkedin.com/in/paulkleintv/ Facebook - https://www.facebook.com/paulkleintv Instagram - https://www.instagram.com/paulkleinTV/ Twitter - https://twitter.com/PaulKleinTV YouTube - https://www.youtube.com/channel/UCoQRkgXR4ClPAub12lXgPwg *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com