Business
Just like anything else worth learning, mastering sales takes a lot of reps. Lachlan Rowston from The Mind Muscle Project and Creature Fitness has been in the trenches selling gym memberships for awhile, and he's had many different sales mentors throughout that process. We get the breakdown from Lachlan on how his sales process has evolved over the years, and what the most important things are for coaches to focus on when selling.