Business
Voice search and voice optimization are growing trends. After getting an Amazon Echo over the holiday season, the idea of artificial intelligence and voice search became intriguing. We have these voice-activated Smart Home devices in our homes that can control security cameras, lights, and even the thermostat. Smart Home devices also have the ability to tell you sports scores or current news. There is a remarkable amount of information at our fingertips. How is voice search going to impact dentists and dental practices? In this episode, I am going to share some of the information I’ve found which may help you to recognize what you need to do in order to get ahead of the curve. When someone asks their Google home device, “Okay, Google, find me the nearest oral surgeon” will your practice come up in the search results? Voice search is on the rise. Are you ready? In this episode, you’ll hear: The growth of voice search and the importance of being top of mind in voice search capability for your specialty or practice. Statistics on voice search marketing and how it differs from text-based marketing. My thoughts around voice search optimization and what it could mean for dentists. Resources mentioned in this episode:Voice Search Trend Article Connect with Russell: Dr. Russell Kirk Podcast Facebook - https://www.facebook.com/businessofdentistrypodcast/ IG - https://www.instagram.com/businessofdentistry/ Twitter - https://twitter.com/businessdentist LinkedIn - https://www.linkedin.com/company/business-of-dentistry/ *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com