Business
In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-critical discipline? We connected with Faris Yakob and Tom Peters - among many others - to help us shed some light on CX, and whether or not it’s something agencies have any business selling. Links we mention in the episode: The Holla Agency: http://www.thehollaagency.com.au/ Forbes article on Customer Experience: https://www.forbes.com/sites/davidcooperstein/2015/08/11/brand-versus-customer-experience/#278f4372107f Quote from Malcom Auld: https://themalcolmauldblog.com/2016/03/28/more-than-ever-before-customers-want-to-be-sold-too/ Faris Yakob on Brand Experience: https://www.warc.com/newsandopinion/opinion/what_is_brand_experience/2604 You can now also subscribe on Apple Podcasts: https://itunes.apple.com/us/podcast/id1356487204 If you want to get in contact with us, best way is on twitter: Aaron: twitter.com/aaron87 Søren: twitter.com/sorenravn86