How do you wow customers? With enthusiastic employees, with product experiences they can touch and feel and a little nostalgia. Hosted by: Jeff Lenard, VP Strategic Industry Initiatives, NACS and Carolyn Schnare, Director Strategic Initiatives, NACS

Convenience Matters

#211 Design the Ideal Customer Experience

Whether it’s for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country’s fuel and we are 4% of the total U.S. economy. We’ll talk about what we see at stores — and what the future may hold — as long as it’s convenient.

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Convenience Matters