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So here's the thing. How do we MLM'rs use modern and current marketing techniques trends without having to bother or pester friends and family, but still grow a profitable business. How do we recruit a players into our down line? And yet still have time for our busy lives. We'll find out this and more on downline automation radio. What's going on. Downline automation, radio. Glad to be here with you. I'm so excited. Um, Culture let's get right into it. Culture is so important in this industry, in any business, right? Like we've all had a, that one job where the culture was bad and it was just miserable going to work. Now, add that into your business and what that's like. And you can imagine when culture is wrong, how awful businesses. So I want to talk to you a little bit about culture. I want to tell you a little bit of a story about culture. And how important it is. Okay. Um, and this is a story of one of my former mentors, his name's John Crowe. And, um, John was a successful gymnast in college, uh, superstar athlete. Um, good looking guy, beautiful wife had the world, uh, by its. By its toes or what do I don't even know what that saying me is, but, uh, he, he, he started a business, started a home business, um, and started to build it with his wife. And they started out just like everybody else, like needing the money and, and, and, uh, you know, wanting to do big things, but not having a lot of resources to do it. And he built it from scratch. And this is back in the early eighties, we're talking like 1980, early eighties. And he built himself a diamond ship business. Now almost almost a diamond ship business. Um, he had, it was a unit level plan, meaning that everybody is sponsored, just went personally beneath him. And then it grew from there. Um, he had three legs at the top of the bonus scale at that point and a whole bunch of volume and other legs outside of that, you needed six legs to go diamond. He had. Five, five of them already. Uh, at the top of the bonus scale, he needed one more. And, uh, he was on fire. He was like, he was the cat's pajamas. He was everything that you want to be. He was sought after, as a speaker and a trainer, he was, you know, rolling in money at that point in time, things were just common to him. Things were cracking. It was amazing. Amazing time Rolexes. And Bentley's you name it? John had it. John. Um, and his wife decided that, uh, their son was sick and that John's wife and their son was we're going to go to a different, uh, home. Uh, they were going to go to, if I remember correctly, it was a John's wife's mother, his mother-in-law, the wife and the son were going to go to the, to the inlaws and, uh, to help with the kid. And, um, John was still building business. He was going to meet him there after he got done. This is back in the days of hotel meetings. John goes out to the hotel meeting crushes that there's like a hundred people there, something silly. And, uh, you know, he's just crushes. It. He's feeling great comps home. And, uh, it turns out his wife and son are still there. They hadn't left yet. They were supposed to have gone. Hadn't left yet. There's a knock at the door. John goes, opens the door and this is like one o'clock in the morning. He just got home. He's just trying to relax, calm down off of, off of the high of teaching and training. He's feeling great. His wife is there. Everything's good. Everybody's sleeping. He opens the door. Knock opens knocks on the door, opens a door and there is a woman there and two guys, and one of the guys shoots John right in the head point blank range with a three 57. Now that's devastating. Absolutely devastating. John went on to survive that attack. They were robbing his place. They had seen him at a, at a meeting decided, Hey, this guy has got a Rolex. He drives around in a Bentley. I bet he's got a lot more at his house. Followed him home. And, uh, scoped the place for a couple of days. And then, uh, just so happened. He happened to be home that night and they shot him to Rob the place. Um, I don't tell you that because you know, to scare you off of doing hotel meetings, that's not my purpose. What happened next is what's fascinating to me, the culture that John had built. Kicked in one of John's guys who was with him at that time, who had already been up to the top of the bonus scale was actually on a run to diamond himself. He had four legs over at that point in time in a unit level plan, he needed six to go diamond. He was real close. He put his calendar aside, set it aside and said, I'll go diamond eventually, but we need to square things up for John's wife. Cause they didn't know if John was going to live. For John's wife and family and that guy, his name was Jack and a bunch of other people took over John's business for him. And they started to build his business for him. Now, there was so much passion and energy around John and the culture was so good around John, that when they started to do that, not only did they get that last leg. Over for the six that he needed to go diamond, but they did another three that bumped him up yet. Another level in that business plan, he skipped diamond altogether and went to whatever the next one is. He had nothing to do with it. He had exed himself out of the equation, unwittingly unknowingly, and his culture took over and created this massive business. For him. I mean, he, he laid the groundwork, but culture made the difference. Their culture is so important. Guys. Culture is huge. And if you don't have good culture, it's really tough to grow. How do you create good culture by raising belief? This businesses has traditionally been built around belief. You got to believe that what you're doing. And what you're asking other people to do is really gonna work for them. And that's why I love this system. All right. Now we're going to bring it home. I love this system because it's so easy to build belief. It's so easy to build belief because it's a system. I don't have to train people how to inflect their voices so that at the end of the sentence, it goes up or it goes down depending on what you're trying to accomplish. I don't have to train people to do that necessarily. They can learn that if they want to, if, if part of their publishing platform is learning how to speak publicly and stuff like that. And if you want to be a good leader, then yeah, you need to do that. Um, but, but I don't have to do that. I don't have to teach scripts. I don't have to teach like, okay, now here's how you close and here's how you do X and here's how you do. Y I hand them a kit and I say, publish document your journey. Drive people to these sites. Boom, easy peasy. And let me tell you what I found in my own business right now. We are putting together a small team already, right? And we're building these things and we're, we're, we're putting an application funnel together. We're building the membership site right now. The application funnel is 99.9% done. I just gotta tweak a couple little things in that bad boy will be done. I'll probably tell you about that next week. Maybe later this week, if I get it done, I might put out two this week. I don't know. I'm so excited about this. Um, but what ends up happening is our team is having so much fun. Like they're, they're loving it. They're loving this process. There's, there's not a, a dread of building any of this stuff. There's not a dread of like, how do I, what do I do? Like, they're like, okay, I gotta, I got to overcome my fear of publishing and publish. And then for the people that are doing that, it's going swimmingly well. And almost everybody is doing that because there's, you know why you're publishing, you have something to publish about. You're not just making it up. You're not just inventing something to talk about that day and you're repurposing your content. So you're not having to come up with new content every single day I get to struggle. Right. So it's very exciting to be able to do that. And, uh, and, and our team is super excited. They're super happy when I talk to them and I see them, they're like, this is amazing. We love this is right. Yeah. Whereas before I'd be like, okay, um, make a list for me. What'd ya? Alright, well, um, I gotta go wash my Chinchilla, you know, they're you can't get them white, so you gotta do like this dry rub thing and it's, it's a whole process. Oh, you don't want to get involved. And I go, yeah, you're right. I don't. But. Now they're like, okay, well, I'm building this and this is my offering to TA and I'm publishing and they're happy and they're engaged and they're excited. I haven't had this kind of culture in any of my business teams that I've built before this, early in the process. And that is so exciting to me. So exciting to me. So I wanted to share that with you. I wanted to share you like what this does for culture, what this can do for culture. Uh, And, and, and how it can really help you with culture because culture is going to make a big difference for you at some point in your business, as you're building a team, it's I promise you it's going to make a big deal. So I want to encourage you guys to go ahead and do this. If you haven't even started yet, check out a downline automation.com, get the, the offers that are there. And, ah, man, we're going to have an amazing, amazing time together. I'm really looking forward to hearing all the stuff that's coming out of, of your business. And what's going on. Have a great day. Hey, thanks for listening. Please remember to subscribe and leave feedback. Would you like a copy of the book that changed everything in my network marketing business? If so you can get a free copy of network marketing secrets at downlineautomation.com.