Business
In this edition of The Place Branding Podcast, Julian is joined by Rich Doucette, the plain-speaking former ad exec who took the job of marketing the American state of Massachusetts. We also hear from Chris Brown, who, with a little help from The Beatles and two Premiership football teams, promotes the city of Liverpool to potential visitors worldwide. Julian Stubbs is a thought leader in the field of place branding and destination marketing. He is the founder of [UP There, Everywhere](https://www.upthereeverywhere.com/up-for-real-destination-marketing-place-branding) – the world’s first global cloud-based agency. Fascinated by the branding of places and destinations? Keen to learn more? Then don’t miss: Place Branding? It’s not about the logo – International Place Branding Event Liverpool 2018 Taking place at Liverpool’s iconic Titanic Hotel on May 31st and June 1st, the event will feature speakers from top city destinations such as Amsterdam, London, Stockholm, Barcelona, Hamburg, Liverpool and more. For more details and to book tickets, click [here](http://page.upthereeverywhere.com/place-branding-event-liverpool-2018#anchor--3).