11: Presentation perfection
A fantastic two-day training programme for UP members. Top UK-based trainer Sue Gibbons taught techniques for conquering nerves and keeping the audien...
UP There, Everywhere
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About
Julian is CEO of UP There, Everywhere (https://www.upthereeverywhere.com/) – the world’s first global cloud-based agency. He is a thought leader in the field of place branding and destination marketing.
10: Ritula Shah – Do you know who I am?
Ritula Shah is the presenter of The World Tonight on BBC Radio 4 in the UK. This edition of The Place Branding Podcast was recorded live at Liverpool’...
9: Frans van der Avert – Love & Hate: the development of the ‘I Amsterdam’ logo
Frans van der Avert is CEO of Amsterdam Marketing in The Netherlands. This edition of The Place Branding Podcast was recorded live at Liverpool’s magn...
8: Olle Zetterberg – Value Driven Marketing for the Capital of Scandinavia
Olle Zetterberg is CEO of Stockholm Business Region. This edition of The Place Branding Podcast was recorded live at Liverpool’s magnificent Titanic H...
7: Tracy Halliwell – Rising to the Challenge: London’s post-Brexit referendum campaign
Tracy Halliwell is Director of Business Tourism & Major Events, London & Partners This edition of The Place Branding Podcast was recorded live at Live...
6: Mateu Hernández Maluquer – Adding a Business Card to a Postcard
Mateu Hernández Maluquer is Managing Director of Barcelona Global This edition of The Place Branding Podcast was recorded live at Liverpool’s magnific...
5: Gary Warnaby – The Brand is Not the Territory
Gary Warnaby is Professor of Place Branding at Manchester Metropolitan University This edition of The Place Branding Podcast was recorded live at Live...
4: Stefan Nöthen – Hamburg – Why credibility is crucial
Stefan Nöthen is Head of Strategy & Brand Management, Hamburg Marketing. This edition of The Place Branding Podcast was recorded live at Liverpool’s m...
3: What are the essential steps of the place branding process?
In this edition of The Place Branding Podcast, Julian is joined by Rich Doucette, the plain-speaking former ad exec who took the job of marketing the ...
2: Who owns a destination?
Julian chats to Julia Lennon, half sister of The Beatles’ John Lennon, about why the city of Liverpool has an identity so distinct from its near neigh...