Taking an innovative product across the commercialization chasm is an immense challenge at the best of times. During a crisis, it becomes harder still. Yet with the proper focus, chaos may even help some products gain traction faster. Michael Eckhardt, Managing Director of the Chasm Institute shares 5 best practices for achieving product success during these challenging times.

Product: Knowledge

5 Best Practices for Launching New Products in Tough Economic Times with Michael Eckhardt

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure. Laurier Mandin is CEO of Graphos; Andreas Schwabe is Director of Media Services. As an international product marketing agency, we flush out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands. https://graphosproduct.com/

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Product: Knowledge