Business
To be compelling is better than being different. Being compelling is the best way to draw people in. When you're compelling, you not only get attention but people can't take their eyes off you. Compelling is everything. What makes you compelling is your unique perspective. In this episode, I share what unique perspective is and how you can find your unique perspective. There are three coaching questions in this episode for you to ask yourself- 1) What expertise do you already have that can be layered on top of what you do now to give you a unique perspective? 2) What life story gives you a unique perspective about your area of expertise? 3) What past work experience can be added to what you do now that gives you a unique perspective? Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.