#7: Transforming Your Product Data, with Kevin Martin @ COMP Performance Group

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Auto Brand Podcast

Business


The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product catalog in its various formats, including the ACES and PIES data exchange standards.Today on the podcast, we’re going to talk with Kevin Martin, Product Data Manager at COMP Performance Group, to learn how he helped transform the product catalog and the data process for the 9 brands and over 20,000 items he manages. Tune in to see how you can potentially turn a 40-hour-a-week process into one that can be managed in just a few hours, freeing you or your team to be able to focus on other important priorities.