Education
Welcome to another episode of the DNA Of Purpose Podcast.Today's guest is Afdhel Aziz and he is one of the most inspiring voices in the global movement of business as a force for good. Afdhel is on a mission to solve one of the biggest problems facing companies and individuals in the 21st century: how to find purpose and meaning in the work we do, and unlock the power of business to do good in the world.He is the co-author of the best-selling book about purpose-driven brands Good is The New Cool: Market Like You Give A Damn, and his recent release ‘The Principles of Purpose’ which we will be unpacking in more detail today.Af is also the Co-Founder & Chief Purpose Officer at Conspiracy of Love, a certified B Corp and the world’s most inspiring purpose consultancy. He advises some of the world’s largest companies like Adidas, Unilever, AB Inbev, Mondelez, Diageo, PepsiCo and more on how their brands can do good and make money. He’s also a respected contributor at Forbes where his weekly column covers the frontlines of the Purpose Revolution, interviewing the innovators, provocateurs, and changemakers transforming the world for the better.Now for those of you in Sydney, and most likely in lockdown, let's hope that we can get out and about come the end of September, because the Good Con - aka The Good Is The New Cool conference will be a part of Sydney's vivid festival. As we all know, everything is fairly unpredictable right now, so this is just a little book mark to say watch this space. If for whatever reason these events dont go ahead it is still worth checking out https://www.goodisthenewcool.com/ where you can become a member and gain access to a platform designed to give leaders and creators a space to connect and learn about all things good for you and good for the world.In the meantime, let's start right here. Grab yourself a tea and coffee and let's dive into the world of the one and only Afdhel Aziz.This podcast is brought to you by Future Crunch. Download The Great Transformation EBook today. https://futurecrun.ch/the-great-transformation-ebook