Business
This week we welcome Charlene Li on the Anatomy of a Strategy podcast. Charlene is in the business of helping brands predict the future. The founder of Altimeter (now under the Prophet Company umbrella) - a company that helps companies to leverage disruptive tech by providing research and advice. She’s the author of 6 books, most recently “The Disruption Mindset: Why Some Businesses Transform While Others Fail”. Charlene is also a very popular speaker and joins many of the Anatomy alumni in being a TED speaker, as well as speaking at SXSW, and the World Business Forum. She’s also been recognized on countless lists (including Fast Company, and AdAge) as a top business influencer. Here’s what Charlene talked about: [0:26] - Who is Charlene Li. [5:00] - What is “A Big Gulp Moment“? [6:00] - Why burning the boats is really important in the disruption process? [10:37] - Identifying future customers versus existing ones. Where do companies find future customers when their existing customers are happy? [12:10] - What companies can do to find their future customers. [13:20] - How does a business know when it’s going to be disrupted? [15:00] - What qualities does a business leader need to have in order to be disruptive? [18:37] - How do companies create or start to create a movement? [21:17] - What makes for a great manifesto. [31:50] - Take the disruptors Assessment test. [32:30] - The four archetypes of disruptive leaders [37:45] - How can leaders recognize a flux versus a stuck culture in their business? [43:30] - Quantum Networks: an online community for disruptors. [45:30] - Closing thoughts and insights from our conversation with Charlene. A big thanks to Charlene for joining us. Be sure to visit charleneli.com or follow her on Twitter and LinkedIn!