In this episode I talk about the basics of B2B Marketing and driving demand generation - mistakes people make with CAC, the hard thing about the Growth + Sales motion, the debate around Brand vs Demand Gen, tactics with the fastest close rates and more. Support the show

Yoli Chisholm

B2B Marketing Basics - Yoli Chisholm Show

Hello I'm Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn... well I almost worked for the biggest Porn company in the world as a digital marketer but I'll share that story and more one day. I have worked 3 different times for Microsoft each time with a different CEO at the helm... interesting times... I'll talk about that and my time at eBay and all I have learned basically growing up with the world wide web aka the internet the amazing people have worked with and things I have learned about marketing along the way. I have lived in Zambia, Kenya, Botswana, South Africa, Canada and the United States and along the way met some interesting humans ...lets discuss

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Yoli Chisholm