5 Principles I learned Working for MSN that still apply today
In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today. Portals drove a lot of the innova...
Yoli Chisholm
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About
Hello I'm Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn... well I almost worked for the biggest Porn company in the world as a digital marketer but I'll share that story and more one day. I have worked 3 different times for Microsoft each time with a different CEO at the helm... interesting times... I'll talk about that and my time at eBay and all I have learned basically growing up with the world wide web aka the internet the amazing people have worked with and things I have learned about marketing along the way. I have lived in Zambia, Kenya, Botswana, South Africa, Canada and the United States and along the way met some interesting humans ...lets discuss
2 keyword research tools for the 2 biggest search engines in the world
In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that the...
How much does it cost to advertise on Facebook, Instagram, Twitter, TV, OOH, Radio & Podcasts?
In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitt...
WHICH INDUSTRY DRIVES DIGITAL ACCELERATION
In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today. Sup...
Yoli Chisholms Top 5 MarTech Predictions for 2020 & beyond
In this episode I share my Top 5 BtoB Martech Predictions for 2020 and beyond highlights from my article for Martechadvisor I also share some of my fa...
How to prepare for google phasing out 3rd party cookies Episode 5
In this episode I talk about Google's announcement regarding phasing out support for 3rd party cookies. What are 3rd party cookies? What do Brands nee...
B2B Marketing Basics - Yoli Chisholm Show
In this episode I talk about the basics of B2B Marketing and driving demand generation - mistakes people make with CAC, the hard thing about the Growt...
The Thing about Direct Traffic...Yoli's Tip for Marketers
In this episode I talk about the 3 types of social and the connection to direct traffic. For some of you who are new to marketing you might not be awa...
What is ZMOT? Yoli Chisholm's 8 Insights for Advertising
In this episode I talk about ZMOT and recall the time I was hired to unpack ZMOT for a large Technology company. I share 8 marketing insights I tested...
Who is Yoli Chisholm Introduction to the weekly show
In this episode take a trip down memory lane with me as muse about my career in technology having worked at companies like Microsoft, eBay MSN and mo...