Business
In this episode, Hannah and Mike discuss the latest marketing news and trends, including: Some good news about the financial performance of the B2B publishing companies in Europe The implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industry News from Inbound 2019 about the growth of Account-Based Marketing (ABM) Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflows There are slides to accompany this podcast - you can view them at www.slideshare.net/NapierPR/marketing-trends-october-2019 A video of this episode is available here: youtu.be/cK9Ti8mRdv8 You can also access the transcript for this episode on our blog: https://www.napierb2b.com/2019/10/listen-to-napiers-first-ever-podcast/