SEMRush describes itself as the world's leading competitive research service for online marketing. The tool helps marketers optimise SEO, paid traffic, social media, content and PR as well as providing useful competitive research. In this interview I discuss how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. Fernando describes a wide range of useful tips and tricks that will let you improve the performance of your content and website immediately. This is a must-listen for anyone who cares about their content being found on search engines.

Marketing B2B Technology

Interview with Fernando Angulo - SEMRush

Groundhogg.io is disrupting the world of marketing automation with a self-hosted platform that is significantly cheaper than other commercial alternatives. In this episode of Marketing B2B Technology, I discuss how Adrian got to the point where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. Adrian is very ambitious, wanting Groundhogg.io to be one of the most popular WordPress plugins, and he has a clear plan to get there. This is a great episode that anyone involved in digital marketing or WordPress development cannot afford to miss!

Interview with Adrian Tobey - Groundhogg Marketing Automation for WordPress

In this episode, Mike talks to Clive Over, a veteran Silicon Valley marketer who has recently joined the Napier team. Clive discussesHis career in Silicon ValleyThe reasons why he has decided to join Napier and move back to the UKThe differences between marketing in Europe and the USAWhat makes a great agency in B2B technologyThe future of the B2B Tech trade pressIf you want to contact Clive, you can reach him on email or via LinkedIn.

Interview with Clive Over, Silicon Valley Marketing Expert

In this episode, Hannah and Mike discuss the latest marketing news and trends, including:Some good news about the financial performance of the B2B publishing companies in EuropeThe implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industryNews from Inbound 2019 about the growth of Account-Based Marketing (ABM)Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflowsThere are slides to accompany this podcast - you can view them at www.slideshare.net/NapierPR/marketing-trends-october-2019A video of this episode is available here: youtu.be/cK9Ti8mRdv8And there is more information about the trends on our website: www2.napierb2b.com/october-2019-trendsYou can also access the transcript for this episode on our blog: https://www.napierb2b.com/2019/10/listen-to-napiers-first-ever-podcast/  

B2B Marketing Trends October 2019

Napier's take on the world of B2B marketing and PR, with a particular focus on Europe.

hubhopper

Marketing B2B Technology

hubhopper