In this podcast episode, we interview Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI.  Steve shares his journey to co-founding Solosegment, and explains the meaning behind anonymous personalization. He also shares the key challenges of searching behaviour and how Solosegment helps its customers overcome this. 

Marketing B2B Technology

Interview with Steve Zakur - Solosegment

In this podcast episode, we interview Chris Newton, VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites. Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and how marketers can use Intellimize to optimise their homepage or landing page. 

Interview with Chris Newton - Intellimize

In this podcast episode, we interview Abhi Yadav Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor.  Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also shares his opinion on how he views intent data changing marketing in the future, and how his current customers use Zylotech. 

Interview with Abhi Yadav - Zylotech

In this podcast episode, we interview Joel Harrison, Editor-in-Chief at B2B Marketing, who shares how the publication is evolving into a social community, with the decision to no longer publish the magazine and instead focus efforts on an online community named Propolis.Joel also shares his thoughts on the biggest things marketers should be thinking about this year, and how social media will develop for B2B marketers in the future. 

Interview with Joel Harrison - B2B Marketing

In this podcast episode, we interview Chip House, Chief Marketing Officer at SharpSpring, a cloud-based automation platform for marketing agencies and small to mid-sized businesses.Having initially started his career in email marketing, Chip shares his view on marketing automation and why it is a revenue growth platform; as well as details on how SharpSpring's agency model helps clients achieve results, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a comprehensive suite of tools to small businesses will continue to be a major success in the next 5-10 years.  

Interview with Chip House - SharpSpring

In this podcast episode, we interview Indrek Vainu, co-founder of AlphaBlues, which offers conversational AI technology, delivering chatbots that allow your customers to interact with your website at any time. Indrek discusses why there is a need for chatbots in B2B marketing and shares how AlphaBlues technology helps his clients be successful. 

Interview with Indrek Vainu - AlphaBlues

This podcast episode I interview Chris Dickey a PR veteran, and founder and CEO of Visably, a new SaaS start up.Chris discusses the strategy of Search Engine Visibility, and shares how he helps his clients maximise the likelihood of discovery on the first page via brand visibility, media and leveraging other people’s websites.

Interview with Chris Dickey - Visably

The Webinar Geek team believes that a webinar can be an added value to any organisation. Software should never be the reason to not start with webinars. This is why they are developing software that not only is user friendly, but is also pleasant to work with and can help you be successful.We were looking for a suitable webinar platform for Napier: we wanted to deliver focussed webinars to a relatively small audience and wanted to see if there was a better solution than the well-known big providers such as Goto Webinar and Webex. When we found Webinar Geek, we subscribed and have been delighted with the platform, so we asked if we could interview one of the team.We were lucky to be able to interview Remy Gardien, who is the CTO at Webinar Geek. His knowledge of webinars, and experience helping the many customers at Webinar Geek, meant he was able to pass on a wealth of knowledge. If you are not running a webinar, this might be the podcast episode to inspire you to start.

Interview with Remy Gardien - Webinar Geek

Ash has helped to build some of the UK’s biggest CEO’s & Founders into industry-leading influential figures on Social Media, particularly on LinkedIn. His journey started with Steven Bartlett, CEO of Social Chain, where Ash helped him to grow an audience of over 1,000,000+ across Social Media platforms. Steven is now widely considered the UK’s most influential marketer and is seeing huge commercial success.More recently, Ash has launched his own company, Great Influence, where he has worked with CEOs including Umar Kamani, CEO of Pretty Little Thing, Julian Hearn, Founder of Huel and Sacha Lord, Founder of Parklife & Warehouse Project.I've worked with Ash a few times and have never failed to be impressed. This episode is a great overview of how some of the most influential business people use LinkedIn and Ash is kind enough to share numerous tips that will help you, and your company's executives grow their influence on this important social platform.

Interview with Ash Jones - Great Influence

SEMRush describes itself as the world's leading competitive research service for online marketing. The tool helps marketers optimise SEO, paid traffic, social media, content and PR as well as providing useful competitive research. In this interview I discuss how marketing professionals that don't specialise in digital can make use of a tool such as SEMRush to improve their marketing campaigns. Fernando describes a wide range of useful tips and tricks that will let you improve the performance of your content and website immediately. This is a must-listen for anyone who cares about their content being found on search engines.

Interview with Fernando Angulo - SEMRush

Groundhogg.io is disrupting the world of marketing automation with a self-hosted platform that is significantly cheaper than other commercial alternatives. In this episode of Marketing B2B Technology, I discuss how Adrian got to the point where he decided he wanted to build a marketing automation system, and how he managed to become so successful in such a short space of time. Adrian is very ambitious, wanting Groundhogg.io to be one of the most popular WordPress plugins, and he has a clear plan to get there. This is a great episode that anyone involved in digital marketing or WordPress development cannot afford to miss!

Interview with Adrian Tobey - Groundhogg Marketing Automation for WordPress

In this episode, Mike talks to Clive Over, a veteran Silicon Valley marketer who has recently joined the Napier team. Clive discussesHis career in Silicon ValleyThe reasons why he has decided to join Napier and move back to the UKThe differences between marketing in Europe and the USAWhat makes a great agency in B2B technologyThe future of the B2B Tech trade pressIf you want to contact Clive, you can reach him on email or via LinkedIn.

Interview with Clive Over, Silicon Valley Marketing Expert

In this episode, Hannah and Mike discuss the latest marketing news and trends, including:Some good news about the financial performance of the B2B publishing companies in EuropeThe implication of layoffs at Aspencore, the largest global publisher of titles for the electronics design industryNews from Inbound 2019 about the growth of Account-Based Marketing (ABM)Other ideas from Inbound 2019, including LinkedIn tips and sales emails as part of marketing nurturing workflowsThere are slides to accompany this podcast - you can view them at www.slideshare.net/NapierPR/marketing-trends-october-2019A video of this episode is available here: youtu.be/cK9Ti8mRdv8And there is more information about the trends on our website: www2.napierb2b.com/october-2019-trendsYou can also access the transcript for this episode on our blog: https://www.napierb2b.com/2019/10/listen-to-napiers-first-ever-podcast/  

B2B Marketing Trends October 2019

Napier's take on the world of B2B marketing and PR, with a particular focus on Europe.

hubhopper

Marketing B2B Technology

hubhopper