Business
With Franchise Euphoria’s upcoming series: How to Build an Enduring and Long-Lasting Franchise, Josh thought it was fitting to call back to one of the podcast’s recent episodes that touches on what it takes to franchise a business that featured an interview with Roger Martin of RockBox Fitness. Roger Martin is the Co-Founder and Chief Commercial Offers of the industry-leading group fitness studio, RockBox Fitness. This concept changes lives, and he believes that changing lives is the best feeling in the world. Prior to co-founding RockBox Fitness, Roger worked in the pharmaceutical industry and most recently served as President for a leading contract manufacturer organization. Key Takeaways: [0:05] Welcome to Franchise Euphoria, the podcast that takes a deep dive into specific topics related to franchising. Franchise Euphoria exists to help individuals who are trying to grow their business through a franchise or franchise-like model. [1:29] Josh introduces today’s guest, Roger Martin, the co-founder and Chief Commercial Officer of Rock Box Fitness. [2:23] Josh welcomes Roger to Franchise Euphoria. [3:02] Roger shares how he went from a career in the pharmaceutical industry to co-founding Rock Box Fitness. [9:43] Roger walks through the timeline of what turning Rock Box Fitness into a franchise was like. [12:46] From day one, Roger and his partner always intended to franchise Rock Box Fitness and focused on making sure their model was scalable. [15:41] For Roger, what differentiates Rock Box from their competitors is their unique product offering but also their attention to building a community-focused environment. [18:58] While the Rock Box offers a monthly membership, Roger believes the better membership for both the franchisees and the customers is an annual membership. [21:07] Roger shares how Rock Box has been dealing with COVID-19. [25:36] Roger addresses what the experience has been like for certain franchise locations that were heavily affected by the pandemic. [28:34] If you want to learn more about Rock Box Fitness, visit their website listed below. [30:40] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on Apple Podcasts. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://www.rockboxfitness.com/ https://www.facebook.com/RockBoxFitnessFranchise/ https://www.instagram.com/rockbox_fitness/ https://www.youtube.com/channel/UCp_waI--_-cX4M8KAd7axSw