Business
Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.As you listen, tap on these links to follow along:@BOMBAS “Giving Directory”The 10 million videoTwitter Ad from @BOMBAS Pride campaign#GlossierIRL exampleThis episode's "hot take", reply to this Tweet from @TwitterBusiness.Want to do your own research and social listening? Try Tweetdeck (it’s free!)https://tweetdeck.twitter.com/Follow @TwitterBusiness and visit business.twitter.com for more.