Business
In this episode, I talk about the overlap and interaction between branding and communications (aka 'Commz'). I take a look at how these two fields relate and interact with each other, and how they help build more effective brands.
Topics:
- Communication = sender --- signal ----- receiver --- feedback
- The 2 layers of branding: instant signaling and long-term recognition
- The medium is the message
- Hyper targetting vs mass media marketing
- Brand is the collective perception of your product or service
- Instagram products that aren't brands
- Paid Attention by Faris Yakob
- Distinctive assets
If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here. This episode is sponsored by Holabrief, The go-to platform for creative briefs. If you want to subscribe, you can use the code LTB and get a 20% discount.