Business
COVID-19 is a hot topic these days, but you can't let it steal your show and paralyze your business. Fighting the virus can also mean doing your part in making a productive difference business-wise. In this episode with CEO of Danette Gossett (https://www.linkedin.com/in/danettegossett/) , Bob Roark follows up their discussion about mobilizing your business during the pandemic. Danette showcases the importance of having a contact list and using it to remain pro-active in the eyes of your clients and employees. Driving traffic to your business is crucial these days, simply reaching out to those who matter can help maintain and even improve your business' reputation. --- Watch the episode here:Listen to the podcast here:[smart_track_player url="" title="Capitalizing On Your Contact List During The COVID-19 Pandemic With Danette Gossett" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Capitalizing On Your Contact List During The COVID-19 Pandemic With Danette GossettI've got Danette Gossett of (http://www.gossettmktg.com/) out of Miami, Florida. We were talking in the previous episode about steps you can take now and what we zeroed in on is in many of the businesses, whether it's bricks-and-mortars or others, you either have a contact list where you can reach out to your clients or you don't. We thought we would talk about both of those issues and what you can do in this environment to help drive traffic not through your door anymore, but drive traffic. Danette, what are your thoughts on contact lists, whether you have them or you don't? One, hopefully, a lot of people do already have a contact list and they've been using them. We talked about previously was if you haven't reached out to your customers already, you need to start contacting them, letting them know that you're still around and you're still in business and that you're here to help them in whatever it might be that they need. If you don't have an active contact list, then you need to start getting one. One of the ways that you can do that is through LinkedIn. If you don't have a LinkedIn profile, let's start that. Get your LinkedIn profile going. You'll see, because I have a lot of people that you can start looking up and saying, "It could be your neighbors. It could be your other business competitors." It can be a lot of different types of people that you can start your list with. I've had a LinkedIn profile for years. My network is thousands of people. You can see that little thing at the bottom where some people have 100 people that they're connected with. I have 100 people in the same company that I'm connected with in many cases or people that I have connections with that we have hundreds of people in common in our networks. That's how it works because you want people to start looking at you and saying, "I want to connect." If you have your LinkedIn, then you can also put in your information if you've got a special coming up, if you've got some program. Here, a lot of museums are doing virtual tours of their museum and they can't have people coming in if you're a member or not a member. I saw one for one of the museums here that you had an extra conversation with the artists if you were a member. That was all added value that you got, but everybody could go on the tour. I thought that was a great way to connect with the members of the museum. A lot of them are doing that and that's a great way. Even for a realtor if you're trying to show a house. Right now you can't. I was on the call with a realtor friend of mine and she's in the business office, she's one of our business development people. They found out when this happened, even though they had always encouraged their realtors to have videos of all their properties, only 20% of the properties were represented. They can't get into the buildings. She's like,...