Connective Communication, Part 2

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No Neutral Moments

Religion & Spirituality


4. Without connective communication, what people see, what they want, or what they think they deserve will become the primary perspective. You have to give a proper, broad based point of view. If you do not connectively communicate, they [your employees] will always assume money is more important than they are to you. Without connective communication, security is always called into question, due to the idea that something damaging is not being shared. Connective communication is always breeding security and fighting for trust. It is always better than an assumed, uninformed story.  5. Without connective communication, based upon an assumed perspective, people will start protecting their turf, defending their agendas, and place the blame on you. Connective communication pulls the team back from the spin of isolation.  6. Without connective communication, little circles of safety will pop up to fill the void of lack of security. This audience will reinforce their narrative and perspective.  7. Without connective communication, there’s an assumed divide between those who matter and those who don’t: the “us” and “them”. In our arrogance, we may birth or deepen this divide. Sometimes our communication sounds very corporate rather than trying to connect with those actually doing the work. This can be called the “Tenth Floor Syndrome”. It’s just as important in good times as bad times.  8. Without connective communication, the just cause/why/big purpose is called into question as nothing more than a motivational or manipulative trick.  9. Connective communication must occur repeatedly. You can’t measure it, but you’ll feel it.  Connective communication understands if you have a bigger purpose.  References:Simon Sinek, “just cause”, The Infinite GameSimon Sinek, “circle of safety”, Leaders Eat LastJim Collins, “doom loop”,  Good to Great