Business
Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)It’s no mystery that high-quality leads make easily closed deals. But sometimes what’s easy for right now can make it more difficult when it’s time to scale your business.More often than not, small practices avoid “low-quality” leads in pursuit of “high-quality” ones that have better conversion rates. But oddly enough, big practices in the same practice area investing in the same marketing channels as small ones can build their business on leads that a small firm would toss out. What is the big secret?In today’s podcast episode, we’ll help clear the fog on the bizarre mysteries surrounding leads and how you can use it to make client intake better.Let yourself in on the secret by tuning in to this episode now.We’ll be talking about:The principles of commitment and scarcity [02:34]Why referrals work [04:30]The disadvantage of high commitment, low scarcity channels [07:38]What makes the trust and estate planning practice issues unique [09:30]The pros and cons of going early into the customer journey [11:10]The biggest firms deal with lower quality leads than smaller firms [13:51]Don’t wish it was easier; wish you were better [16:37]The funnel-hacking death spiral [18:34]Stop looking for high-quality leads [24:00]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.