Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)If you’re a small or solo estate planning practice or elder law practice, this episode is a must-listen!At Casefuel we’ve been able to master a lead generation process for our clients...But when it comes to small and solo firms, we see them encountering the same problem again and again: Lacking the time and resources needed to follow-up with new leads - aka the inability to make outbound calls.So many turned to a third-party solution to bridge the gap… but struggled to get consistent results.So we worked to create a better solution.In this week’s podcast, Jan Roos explains why we created an ISA (independent sales associate) team and how hiring an appointment setter can be a godsend for small practices.Jan discusses why you need a different technique for inbound and outbound calling, the main problems firms face when working with third-parties and how to make an ISA team work for your firm so you can continue to scale — up to a 10x improvement! — without hiring.While listening, you’ll learn:What an ISA team isThe problems with third-party solutions Requirements for making the ISA process work We’ll be talking about:The process of inbound calling [2:11]What leads require inbound calling? [2:37]The story behind starting the ISA team [3:37]The inconsistent results we got [5:00]Making sure that the intake is all or nothing [6:54]Making sure that all calls are recorded [7:56]The importance of setting up an automated calendar [8:19]Time kills all deals — the more availability you have, the sooner you’re gonna be able to schedule people [10:06]Making sure there are certain things that the ISAs will never speak about [10:58]Not giving legal adviceNot having pricing information on the callWhat are the overall results [11:36]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Law Firm Growth Podcast

Lessons Learned from Starting an ISA Team

Resource Links:Sign up for the Law Firm Growth Summit today!Listen to the Profit With Law PodcastWhether the pandemic situation ends tomorrow or in a year, consumer behavior around hiring an attorney has changed and may never come back. With the New Year in full swing, many law firm owners like you are setting themselves up for success and this year more than ever there is an opportunity to change things to move up the ranks in their market.Learn what's going on right now and learn about the upcoming Law Firm Growth Summit to set yourself up for success in 2021 and beyond!About Moshe:Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth.Moshe has 20 years experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. He currently owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy services. See acast.com/privacy for privacy and opt-out information.

What you

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Family Law Accelerator Website (https://www.flaccelerator.com/)Want more leads?Of course you do. To get them, many firms and agencies will tell you to leverage online platforms like Google and Facebook. And once those leads come in, how you should develop a solid intake process to encourage those prospects to move to the next level. But what if there is a better way to grow your law firm by doing things a little differently?In this week’s podcast, James Viola of Family Law Accelerator explains how he takes a different approach when it comes to leveraging leads and creating an effective intake process. James discusses how you can grow your firm by leveraging LinkedIn and why you should use an automated intake process to increase your chances of success. While his agency mostly focuses on family law, he shares how these methods can work for any type of attorney. There’s much more to learn in this episode about scaling your practice, so tune in now!We’ll be talking about:James on the success behind his program [01:42]A bit of history and walkthrough on automated intake process [04:24]How long does the automated intake process take [07:42]Communication and engagement is also important to this process [11:32]The experience that people have on using his program [15:38]Being flexible during the sales process [19:21]James on making LinkedIn work for attorneys [24:42]Selecting a niche to sell on LinkedIn [24:44]Set your profile as a customer base rather than a resume  [28:04]Being connected with clients in LinkedIn gives positive response rates [29:59]Multichannel retargeting in LinkedIn [30:34]The commonalities in leveraging LinkedIn and Facebook [32:22]How James prospect in LinkedIn differently [33:00]The best ways to get in touch with James [37:27]About James:James Viola owns The Family Law Accelerator, an agency which helps family law practitioners to accelerate their law firms and practice. He currently runs a program that allows law firms to thrive by introducing them to an automated system that actively engages with new and existing clients.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Automating Intake and Leveraging LinkedIn with James Viola

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Tropical MBA Podcast (https://www.tropicalmba.com/)Wealth of Nations by Adam Smith (https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1505577128)If you want to grow your firm, you know you need to step up your marketing efforts. But if you don’t have the know-how or the time to do it yourself, what should you do?Some firms opt to hire in-house, while many others turn to outsourcing. Marketing agencies can be a great option. And for good reason — they can provide a ton of value and often deliver results and outcomes beyond expectations.But they don’t work for everyone…In this week’s podcast, Jan Roos, founder of Casefuel, takes a look at the agency model and discusses where they fall short and where they excel. He also discusses why it’s key to have a specific process to get predictable results, as well as the importance of time to results.  We’ll be talking about:The 2 reasons why you shouldn't hire an agency [01:10]Don’t hire an agency when you don’t have the resources yet [01:31]Going in-house also makes sense even if you have the resources to spend [03:52]The benefits of working with an agency [05:01]Leveraging the time spent to get an actual outcome [05:12]Having a specific process that gives predictable results [06:36]Shorter time to getting realistic outcomes [08:19]Agencies are good at high value activities [10:22]Domain expertise [11:52]One last note [14:53]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Where the Agency Model Doesn’t Work (and Where It Does)

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Upleveling Your Business Website (https://www.uplevelingyourbusiness.com/)Want to grow a million-dollar-plus law practice?If you’re like most attorneys, your answer is an enthusiastic, “Yes!” Which is typically followed immediately by:“But I don’t know how...”  Some firms are able to set a goal and figure out the “how” later. It’s possible some just get lucky. A firm may score that one client that makes all the difference - but these firms are often the exception rather than the rule. And if they do get lucky, what are the chances they could recreate their success a second time? In this week’s podcast, special guest Kristen David of Upleveling Your Business, shares how she built and sold a 7-figure law firm — not just once, but multiple times. In this episode, Kristen talks to how she developed a repeatable process for success. She discusses how she was able to break down one big goal into manageable pieces, and the importance of building the right systems to achieve your goals over and over again. We’ll be talking about:Kristen talks about her living schedule and how she gets things done [01:16]Law school doesn’t teach you about running a law firm  [03:39]Kristen’s 4 pillars of building a law firm [06:13]Finance and marketing, the two key things you need to put in order [08:07]Setting up for success and doubling down the line [10:36]Points on hiring the right people [13:40]Kristen’s journey and the lessons learned [16:54]Cutting the bait on people that don’t work out [21:20]Skills transfer process in your firm [24:28]Drafting your firm's own manuals [27:34]Kristen on selling her first law firm and building a new one [31:11]About Kristen:Kristen David, a former trial lawyer and partner who went from working 85 hours a week and taking home way too little money in her law firm, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. Kristen is the owner of Upleveling your Business, a company that helps busy business owners build systems by implementing policies and procedures the Fast Track Way.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

The Seven Figure Practice Roadmap with Kristen David

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Great by Choice book by Jim Collins (https://www.amazon.com/Great-Choice-Uncertainty-Luck-Why-Despite/dp/0062120999)In my first-ever sales job, my sales manager used to tell me, “Never use the word cost.” Instead he told me to always say “investment.” Cost essentially became a dirty word. I didn’t think too much into it at the time - it seemed like a small distinction. All I knew is that it seemed to work in my sales calls.But looking back, it had more to do with my success in business than I ever imaginedMany law firms try and fail to get their first ROI on marketing. Unfortunately, many firms view marketing with a cost mentality. And these are the ones that don’t see a return. I see this failure as less of a coincidence and more of cause and effect relationship.In today’s episode, we explore how your choice of words can have a big impact on your mindset. And when it comes to achieving ROI, your mindset is everything...In this week’s podcast, Jan Roos, founder of Casefuel, argues that treating your marketing dollars as a cost — and not an investment — sets your firm up for failure. Jan breaks down these two mindsets and highlights the importance of adopting the right one for increased ROI.We’ll be talking about:Unpacking and defining cost and investment  [01:32]Your success depends on how you judge cost between investment [2:59]Treating investment as a cost sets you up to lose [05:43]The weird metaphor of “The Battle of Stalingrad” [06:04]The casualties of running an under resourced firm [07:14]  The cost mindset vs. investment mindset in marketing investment [07:32]A closer look at the cost approach [08:16]A closer look at the investment approach [09:16]Your ROI in marketing [12:00]Looking at a past investment as a cost is rare [12:09]The postulate of not investing in things that are unproven [13:18]You’re not gonna move forward if you’re waiting for an irrefutable proof [13:41]How lose as little as possible to find out the wins [14:24]You always get to choose what success is defined as [15:32]About Our Jan:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Breakthrough Moments – Your First ROI on Marketing

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)AdvocateSEO Website (https://advocateseo.com/)Check out Chris’ SEO training course material (https://sales.advocateseo.com/casefuel)SEO has changed a lot in the last few years.As a search engine, Google is smarter and more advanced now than ever before. Which means the same old tactics that used to work for SEO won’t work anymore. You’ve probably heard that getting on the first page of Google results is possible.But of course, it takes some work. And consistency.And… magic?It all seems so complicated. At least that’s what some ‘SEO pros’ will tell you…But with the right strategy, SEO can still be an effective (and relatively straightforward) tactic for law firms.In this week’s podcast, Chris Walker of AdvocateSEO, who brings over 17 years of SEO experience to the table, breaks down what you need to know about SEO. We delve into how to create a successful SEO strategy in 2020 and beyond. In the podcast, Chris reminds us that the end goal of any firm’s SEO practices should be on par with Google’s goals.While listening, you’ll learn:What Google’s most important ranking factors are (and how to use them to get noticed)Why you need to be an authority in your niche The best SEO tools for content creation Today’s podcast is packed with value that will help you grow your firm, so tune in now!We’ll be talking about:What’s new in the Google algorithm [02:18]Ranking topic-relevant websites [04:49]Focus on authority than keyword density [07:34]Google aims for good user experience [14:33]The local and international approach [16:41]Presence and effects of Google My Business [19:00]Shifts of SEO in the legal business [22:10]Invest for the right tools for content creation [24:14]Audience engagement using alternative media [26:06]Value content matches with research-driven clients [28:23]AdvocateSEO’s SEO training course [30:20]About Our Guest:Chris Walker is hailed as the number 1 executive to follow in the law firm SEO space. With his 17-years worth of expertise in the SEO business, Chris has seen small and big-time clients gain more profit through organic search traffic. Together with his company, AdvocateSEO, they provide services, such as search engine optimization,  lead generation, and social media marketing among many others.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

The State of SEO in 2020 with Chris Walker of AdvocateSEO

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Webinars have existed for more than ten years. It is a proven effective marketing tool when selling information products and services. But, as all tools do, it does not deliver the same results for all kinds of users. Taking the experience of Ken as an example, we discuss on today’s episode, how webinars may not be beneficial for certain kinds of businesses. In today’s episode, we talk about how overexposure of your advertisement materials result in your consumers’ ad fatigue which eventually leads to low turnover of leads. I’ll also discuss how a firm’s tools depend on its focus and revenue. As a matter of fact, certain practice areas gain more from webinars than others. Also, we’ll be touching on some trends and challenges for first-time webinar users and how to deal with them effectively. Know more about our experience with webinars and the benefits we got from investing in it by listening to today’s podcast episode!We’ll be talking about:The pitfall of Ken’s decision [01:52]Existence and effectiveness of webinars [03:57]Selling information product [04:35]The challenge of ad fatigue [05:58]Legal marketers face webinar problems [09:32]Eugene Schwartz’ levels of awareness [10:29]Good days and bad days lawyers need different tools [11:16]Revenue of firms per practice area [12:44]Clients’ tendency to price shop [14:45]Trend and challenges among first time webinar users [15:15]Expensive cost per lead [15:45]Trends with show rates [16:52]Distractions and length of attention spans [18:18]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

What We’ve Learned Running Over 2000 Estate Planning Webinars in the Last 6 Months

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Perform Law Website (https://www.performlaw.com/)Do you have a rainmaker in your firm?Or if you don’t like that word  -  someone who’s responsible for bringing in the lion’s share of new clients or high-ticket clients.Sounds like a rainmaker is great to have, right?Well… it’s not that simple.Brian Kennel of Perform Law joins our podcast for a second time to make a case against the rainmaker mindset.He argues putting too much emphasis on serving individual rainmakers can be a potential tumor for the firm and can actually limit business growth.In this week’s podcast, Brian talks about the rainmaker mindset, how it can negatively affect overall growth and what you should do instead.While listening, you’ll learn how to adopt a new mindset approach that encourages the overall growth of your firm. Bingo.We’ll be covering a lot of ground in this episode, so tune in now!We’ll be talking about: Brian provides a bit of background about rainmakers and the firm [01:31 ]Serving rainmakers can be a potential tumor for the firm [04:41 ]The bad codependent relationship between rainmakers and the firm [06:48 ]Steps on freeing yourself from these dynamics [08:57 ]Branding in the legal practice [12:05 ]Understanding what branding is [14:04 ]Learning from how rainmakers brand themselves [18:10]Transitioning from a rainmaker oriented firm into a collaborative one [21:37]Implementing the system in your law firm [24:10]Setting up your firm for content syndicating [26:52] Removing triple threats in your system [31:04]Adding value to your law firm with this system [34:08]Bottom line, build a good team and stop relying on rainmakers [36:41]About Brian:Brian Kennel is the Lead Adviser to Perform Law, which helps law firms and managers make management decisions quickly. He has over 30 years of experience in law firms and shares his expertise with clients who need insightful analysis and business advice in management and finance.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

How the Rainmaker Mindset Limits Growth with Brian Kennel

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)It’s the most wonderful time of the year, isn’t it?Thanksgiving, Christmas, NYE are on the horizon. The weather is colder, people are merrier and businesses are taking advantage of the season by taking some time off. After all, holidays are usually a time when there’s less client intake, downturns usually happen, and incomes shrink.Business owners think it’s probably not a great time to do business. So they hit “pause”.But I’m here to tell you that’s not the case.  The holidays can be your shining opportunity to make it big this year. I’ll tell you why you shouldn’t hit pause on your business this holiday season.In this week’s podcast, I’ll explain why you should keep your doors open while everyone else is taking a break. We’ll also cover some tactics that you can use to make the season worth your while. We’ll be talking about:What’s with the holiday season [00:28]Looking further back [01:15]The mentality of seven figure businesses [01:53]Why you should keep your doors open during holidays [03:38]Holidays means more motivated clients and less competition [04:11]A little bit of tactics of getting the goal line of these deals [04:53] How to handle the classic holiday objection [05:11] Leveraging clients into taking action [07:53]Separating smokescreens and actual logistics problems [08:27]Closing the deal with a proper follow up [09:08]Putting all these things together [09:53]About Jan:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

How to Make the Holiday Months Your Biggest of the Year

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Download your free copy of Small Steps Manifesto (https://smallstepsgrowprofits.com/manifesto-confirmation/)Contact Tony through his website (MeetTonyG.com)Have you exhausted all of your legal marketing efforts and resources but still couldn’t find any method that improves your client intake? Well, maybe it’s high time to think outside the box and check out what’s working for other industries.This week, learn how you can be different from the rest of the competition with Small Business Growth Strategist Tony Guarnaccia. Find out more about what you can do when you are strained for resources, and also learn how you can overcome the global financial crisis happening today!Break the mold with your marketing strategies by tuning in to this episode now!We’ll be talking about:Tony’s background from e-commerce to marketing [00:47]What makes this crisis different from the previous ones [02:04]Roadblocks that people meet when trying to overcome the crisis [04:23]Are there resource constraints in law firms? [07:24]How to make the right decisions when there are resource constraints [08:33]Six factors that can grow any organization [11:00]How law firms can get more referrals [13:32]What gets people to open an email [15:27]Focus on the problem being solved and not the industry/company solving it  [18:09]Tony’s favorite influencers [21:26]How people can get through a cash crunch [23:20]The nitty-gritty of Big Fish Results [25:00]How people can make the best out of this crisis [27:33]About Our Guest:Being in the marketing industry for over 20 years, Tony Guarnaccia has become the best growth strategist in his field. He is the Founder and Owner of Big Fish Results, a digital marketing agency that helps small businesses grow and succeed. Starting out as an E-Commerce Cake Shop, he has then grown his company, serving large-scale businesses and Fortune 500 companies such as Microsoft and IBM.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Looking Outside of the Legal Industry to Innovate with Tony Guarnaccia

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Game theory is fundamental in the field of economics as it keeps track of how players or elements interact with one another in particular situations. This model is also extremely useful in consumer services.In today’s episode, we will talk about the importance of acknowledging the fact that every service provider is part of a large competition. We will also discuss the presence of game theory in the process of raking in clients and how a certain way of thinking is going to affect our overall approach towards a possible client.Intrigued about how an economic concept fits right into growing the network of a law firm? Listen to today’s episode now.We’ll be talking about:An auction in consumer services [00:58]Consumers are the auctioneers [02:15]Acknowledge that you are in a game [04:26]Blackjack assumption [04:41]How to stand out in the field [07:14]Focusing on serving a niche market [08:43]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It)

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Lawvex Website (https://lawvex.com/)Can You Sell Your Law Practice? With Roy Ginsburg (https://shows.acast.com/the-law-firm-growth-podcast/episodes/can-you-sell-your-law-practice-with-roy-ginsburg)Intake strategies vary for every type of service. And promoting your law firm’s services can be quite challenging, especially when it comes to tracking down leads and converting them to actual clients.In today’s episode, we will discuss how Lawvex successfully came up with a holy grail marketing strategy and how it affected the growth of their business. Together with Gary Winter and Rikki Walther, we will discuss the company’s philosophy when it comes to reaching out to their prospects and how they take care of their referrals.If you are looking for ways to build your law firm’s reach and network, you can learn a thing or two from today’s episode. Tune in today!We’ll be talking about:Prioritizing intake as a priority for the law firm [01:32]Tracking major stages [04:45]Beginning of the marketing process [07:05]What to look out for in cold calls [10:28]Process after the initial call until the office visitation [16:12]Major traffic drivers for Lawvex [18:13]Dealing with tire kickers [24:31]Price leaders, market rates, or premium? [27:42]Why does Lawvex stand out with its organizational structure? [29:17]The non-traditional set-up attracts partners in [34:12]A salable law practice is a healthy law practice [35:38]Lawvex’s philosophy for follow-ups and no-shows [37:36]Handling objections in achieving close rates [40:40]Consultation framework [43:19]Lawvex’s focus on a referral system [45:52]About Our Guest:Gary Winter is the CEO of Lawvex. Winter is a lawyer by profession but with Lawvex, he focuses on handling the business side of the company. He founded Lawvex with a premise that law should be less frustrating for clients, lawyers, and staff. Rikki Walther is an experienced intake coordinator of Lawvex. With an educational background of paralegal studies, Walther fits right in with Lawvex. She is responsible for the initial contact and follow-up of the client. With her work in the front lines, she is one of the main pillars of the marketing strategies of Lawvex.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.  See acast.com/privacy for privacy and opt-out information.

Focus to Scale With Gary Winter and Rikki Walther of Lawvex

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Most service providers, especially up and coming lawyers have difficulty ranging the fees for their services because of a particular toxic mindset. This mindset traps an individual into thinking that their worth is always tied down to the amount of effort they pour into it. However, that kind of thinking needs to end. Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours. If you are still in the dark and can’t decide on the worth of your services, listen to this episode today!We’ll be talking about:Eye-opening conversation with a prospect [00:41]Toxic belief system [01:22]Value based pricing [02:08]Visible practice in personal injury [02:27]Value is not dictated by the hours [04:14]Focus more on the value, not on the input [05:21]Learn to communicate the value effectively [07:15]Build the consultation process brick by brick [09:16]Focus on presenting the outcome, not the context [11:02]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

How to Charge What You’re Worth With Value Based Pricing

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)LEX Reception Website (https://www.lexreception.com/)Calendly Website (https://calendly.com/)Connect with Jonathan Feniak on LinkedIn (https://www.linkedin.com/in/jonathanfeniak/)Is it really possible to run a fully automated, fully remote law practice without compromising some of its most important aspects?Lawyers need to be good at building rapport with their clients, and that’s easy when you get to meet clients face-to-face. But building rapport and trying to win clients over the phone is a different story. In this day and age, plus given the situation we are in right now, most people would rather do transactions at home without the need to commute and becoming fully automated may just be what your practice needs. You might be surprised to find out how much traction you can gain by doing so!Today, we’ll learn about how you can scale your practice by automating your process with Partner of Colorado Online Attorney and Cloud Peak Law Group, Jonathan N. Feniak. We’ll also talk about what you can do to avoid the tricky trap of scope creep.Let’s take a deep dive into going virtual with your law practice. Tune in to this episode now!We’ll be talking about:The nitty-gritty of Colorado Online Attorney, PLLC [00:44]Why they chose to tap into registered agent services [02:44]Ranking high in the search results without paying for it [07:49]How to become a price leader and avoid scope creep [12:56]Fully automating their process to improve client intake [19:22]What the customer experience looks like in that client intake process [23:27]Do you have to be a rainmaker to work in a fully automated environment? [29:37]What’s next for Colorado Online Attorney, PLLC [34:08]Who can reach out to Jonathan [38:33]About Our Guest:Jonathan N. Feniak is a Partner at Cloud Law Peak Group and its subsidiary, Colorado Online Attorney. He has a wide array of experiences including corporations, estate planning, limited partnerships, real estate, etc. Based in Denver, Colorado, he has also co-founded the Colorado Investment Group which has been in business for more than 11 years.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Building a Fully Automated Law Practice with Jonathan N. Feniak

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice.

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Law Firm Growth Podcast

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