Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Principles by Ray Dalio (https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021)Is enhancing your marketing campaign all it takes to solve your client intake issues?A lot of attorneys subscribe to the idea that marketing is the panacea to any lead conversion issues their firms may meet. But when they set their plans into motion, they unearth problems they never knew they had in the first place! Alarming, it may be, but is it a bad thing? Or a good thing?A life without problems is simply time moving forward. You can either let those problems cripple you, or use it to your advantage. And today, that's what we're here to discuss as we talk about problems your law firm may encounter and more!If you're interested in taking a mindset shift around your law firm's problems, then grab your pens and take notes as you tune in to this episode!We’ll be talking about:Is it okay for clients to run into problems when they start? [00:28]Most problems clients have stem from client intake [02:53]There’s always a “next problem,” but they get more lucrative to solve [04:04]Getting signed clients is a step-by-step process that has to be well-thought-of [05:26]Why don’t we see more practices earning 7 figures and up? [07:19]Know that the problems are out there, expect that they’re coming [08:32]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Law Firm Growth Podcast

When Problems Don’t Stop Coming In Your Law Firm

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Radical Candor by Kim Scott (https://amzn.to/3iz4St6)The Four Agreements by Don Miguel Ruiz (https://amzn.to/2E0YrQm)Solo by Choice by Carolyn Elefant (https://amzn.to/3iBFWRy)Join the Lawyer Mom Summit this coming September 30th for $39 only (https://lawyermomownersummit.com/)Join the Associate Academy live event by Maximum Lawyer (https://maximumlawyer.com/associateacademy/)Like most other businesses, law firms did not see the pandemic coming. Many law practices were forced to cut back on expenses, leaving so many paralegals, associates, and other legal professionals  jobless. With everything that’s going on, growing your business sometimes sounds all too hopeless!While increasing your employee headcount amidst a pandemic sounds counterintuitive, some enterprising practice owners have been able to use it as an opportunity to scale. So what can you do to ensure your practice’s growth even in the heat of a global crisis?We’ll find out today as Elise Buie, Founder of Elise Buie Family Law Group, shares with us how her big shift into the remote workspace in 2015 made a compounding effect on her practice 5 years later. We also talk about the importance of getting the right people to work with as well as the importance of building rapport in a remote setting.Don’t let a crisis go to waste. Tune in to this episode!We’ll be talking about:Starting a virtual law firm before it even became a thing [00:57]Scaling a business in the midst of a pandemic through systems and teamwork [04:04]Finding the right people to work with [07:04]Has the demand for Family Law changed during the pandemic? [09:24]Putting solutions at the front and center to create a positive impact on her practice [12:59]How systems have further improved her law firm’s process [15:34]Going completely remote since 2015 [19:20]What Elise uses for employee assessments [22:04]Building rapport and maintaining culture with employees working remotely [23:39]Elise’s inspiration on how she became a great leader [30:01]Elise’s advice to law business startups [34:05]About Our Guest:Being in the law business for more than 5 years, Elise Buie is continually advocating for children’s best interest in high-conflict divorce situations. She is the owner of the Elise Buie Family Law Group based in the Greater Seattle Area. Her decision to go virtual when she started her practice has proved to be a great one and she has since continued to scale her business, helping both paralegals and clients along the way.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Adding 13 Employees in the Pandemic with Elise Buie

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Check out the Perpetual Traffic Podcast (https://www.digitalmarketer.com/podcast/perpetual-traffic/)When entering a new domain, going to the top of the food chain for advice is usually the right thing to do. But what if the experts you’re following are playing a completely different game?When trying to run ads, many attorneys fall into the misconception that bigger advertisers make better decisions. However, the challenges we’ve had to overcome for attorney campaigns we’ve run were not what we expected to find, and they go far beyond shelling out money just to reach your target audience.Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice.Cut back on those unnecessary spending and tune in to this episode.We’ll be talking about:Top advice from white-shoe law firms may not be relevant to you [00:55]Point #1: Switch focus, forget about targeting [02:19]Point #2: Facebook data is so good it overwhelms the fundamentals [06:54]Point #3: Frequency is the killer; Creativity is king [11:17]What makes CaseFuel’s Facebook marketing strategy exceptional [15:25]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

3 Biggest Misconceptions That Keep Attorneys from Making a Return on FB Ads

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Student Loan Planner Podcast on iTunes (https://podcasts.apple.com/us/podcast/student-loan-planner/id1446453497)Student Loan Planner Podcast on Stitcher (https://www.stitcher.com/podcast/travis-hornsby/student-loan-planner-podcast)Student Loan Planner Podcast on Spotify (https://open.spotify.com/show/6w2qdUPNMEFYr0JzGXNgT1)Check out the Student Loan Planner Website (https://www.studentloanplanner.com/)Having student loans is an inevitability that most Americans, and almost every newly minted JD, will face. But it doesn’t have to spell the end of your dream practice if you know how to work around it.Setting up shop while trying to pay off their loans is a massive financial burden that no one would want to deal with. As a result, people often postpone their dreams, get married, have kids, and then one day, realize that they’re nowhere near their initial goal. Well, that doesn’t necessarily have to be your reality, too.Today, we’ll find out how you can manage to pay off your law school debt without having to kill your dreams with Travis Hornsby, a CFA professional and Founder of Student Loan Planner. We’ll help you change your perspective on student loans and discuss how you can start working on your practice even if you’re fresh out of law school.Take one step closer to your goals by tuning in to this episode now.We’ll be talking about:Average law school student loan situation [01:04]Viewing student loans as a tax can positively impact people’s mental health [04:16]The tools that affect the student loan system are here but are just not obvious [06:36]Should I wait for my student loans to be paid off? [09:35]Don’t abandon your niche and goals [12:11]To get to your goals, you need to have sufficient velocity [14:03]Saving money is not counted as a deduction from your income [17:18]Loan forgiveness programs have become more generous over time [18:24]Have a loan plan that takes your life goals into account [22:40]There are a lot of tax filing strategies and loopholes you can use [25:03]About Our Guest:Travis Hornsby started off as a bond trader and saw potential in the student loan planning business in October 2016. He is the Chief Student Loan Planner at Student Loan Planning. Being a Chartered Financial Analyst and an experience Excel programmer, he has created a model where people can pay off their student loans while saving money at the same time.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Do You Have to Wait Until You Pay Off Law School Debt to Start Your Firm? With Travis Hornsby

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Most of you might wonder why people always go back to martial arts despite getting sprains and muscle tears a couple of times. After all, when looking at it from an observer’s perspective, having multiple fractures and passing out on the ring seems pretty painful, not to mention traumatic.However, what most people don’t realize is that martial arts is not just about broken bones or winning matches. It’s about picking up some valuable lessons along the way, coming up with the best techniques, and harnessing them to boost your business strategies in an ever-changing environment.In this week’s podcast episode, I’m here to share with you the important lessons that I have learned while training with the Michael Jordan of Brazilian Jiu-Jitsu, Marcelo Garcia, and how you can use them to improve your marketing tactics.Refine your strategies by tuning in to this episode now!We’ll be talking about:Lesson #1: You either win or you learn [03:10]Lesson #2: We all have the same time [06:34]Lesson #3: Play to your strengths [11:26]Lesson #4: Focus on the fundamentals [13:58]Lesson #5: Extra help is the biggest shortcut [17:56]Lesson #6: Active learning is much more powerful than a data dump [21:11]Lesson #7: Masters don’t need a game plan, but everyone else does [25:10]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

7 Lessons I Learned from Training with the Michael Jordan of BJJ

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (https://amzn.to/2Y7NLGA)Automatic Outreach Website (https://automaticoutreach.com/)There are bad lawyers, and there are good ones. But does doing well in the legal market really just involve skills and expertise?You can be the best lawyer in the world and not have a single client walking through your door. Conversely, you can be an average joe and score yourself tons of them. So what is it about some practices that make them do better than others?The secret will be revealed today as we talk with Brant Scheifler, Founder of Automatic Outreach, about the fishing analogy, why you should also prioritize client acquisition, what the three Ms of marketing are, and what they mean to your practice.Tune in to this episode and start hooking the right clients!We’ll be talking about:A little story about fishing [01:00]The link between fishing and marketing [03:49]What got Brant into marketing [06:35]Small business owners focus on their trade and not client acquisition [10:29]People tend to think tactic instead of strategy [15:31]Most are not sure who their ideal client is [19:09]Small businesses tend to emulate big brands [22:40]Be cautious of who you delegate your firm’s marketing decisions to [24:12]Never skip drilling down on your marketing strategy [26:27]The more resources you allocate, the better the outcome [28:09]Every marketing test needs measurement [30:00]The three Ms of marketing [31:30]Find out what makes your practice unique [33:09]Choose your media after you’ve figured out your market and message [36:20]The combination lock metaphor [37:56]About Our Guest:Brant Schlieffer is the Founder of Automatic Outreach, a team of SEO experts who have helped companies increase their profits exponentially. Based in North Carolina, people from all over the United States have reached out to him for his online marketing expertise.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Strategy Over Tactics With Brant Schlieffer

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)It’s no mystery that high-quality leads make easily closed deals. But sometimes what’s easy for right now can make it more difficult when it’s time to scale your business.More often than not, small practices avoid “low-quality” leads in pursuit of “high-quality” ones that have better conversion rates. But oddly enough, big practices in the same practice area investing in the same marketing channels as small ones can build their business on leads that a small firm would toss out. What is the big secret?In today’s podcast episode, we’ll help clear the fog on the bizarre mysteries surrounding leads and how you can use it to make client intake better.Let yourself in on the secret by tuning in to this episode now.We’ll be talking about:The principles of commitment and scarcity [02:34]Why referrals work [04:30]The disadvantage of high commitment, low scarcity channels [07:38]What makes the trust and estate planning practice issues unique [09:30]The pros and cons of going early into the customer journey [11:10]The biggest firms deal with lower quality leads than smaller firms [13:51]Don’t wish it was easier; wish you were better [16:37]The funnel-hacking death spiral [18:34]Stop looking for high-quality leads [24:00]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Demystifying Lead Quality - and What Big Practices Know That Small Practices Don’t

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Grab a copy of “The Money Map for Lawyers” (https://get.newlawbusinessmodel.com/ua-mini-money-map)You must be thinking to yourself, “I’m not one of the biggest players in town and therefore, I should only charge this much.” But do you really have to sell yourself short?We spend too much time in our practice that we fail to realize the positive impact that we are making in the community and the importance of what we do to our clients’ lives. However, in order to play on the same field as the big names in the law industry, you should understand that you are definitely worth more than just a signature on the paper.In this week’s podcast episode, Ali Katz joins us to discuss current issues in traditional estate planning, how to make sure you don’t devalue your services, and how to determine the kind of direction you want your practice to take in order to live the practice of your dreams.Level up your practice today by tuning in to this episode!!We’ll be talking about:The law industry in the first wave of the pandemic [01:06]What makes it easy for some lawyers to transition to virtual consultations [03:23]You have to understand your worth as a trusted advisor [05:49]The issue with traditional estate planning process [08:57]Lawyers need to find value in the service they’re providing [11:23]Commitment is necessary for transitioning outside your practice area [15:00]Helping people see estate planning for what it truly is [19:04]How to convey the price of your service to your clients [21:21]The biggest challenge in systemization [26:06]Avoid marketing for your competition [28:43]Before you can sell your services, you have to sell yourself [31:54]Determining your practices’ direction through the three practice models [33:38]To have a 7-figure law practice, you need to know how to manage your financials [38:31]You can have anything you want, just not everything you want at the same time [40:22]Success means to have enough time, energy, and attention [42:12]Deliberate on what you want [44:14]Get back to your why [47:03]The next step to making a difference in your client’s lives [47:44]About Our Guest:Ali Katz is the CEO of Eyes Wide Open Life. She is also the founder and CEO of New Law Business Model, a company that assists lawyers in identifying what the next step should be for their practice depending on where they want it to be using three different practice models. Being in the business for more than ten years, she has helped many practices build the practices of their dreams.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Build YOUR Dream Practice (Not Someone Else’s) with Ali Katz

Resource Links:Visual Reference to the model referenced in the episode: http://casefuel.com/index.php/2020/08/03/visuals-ep-59-frame-control-and-closing-the-deal/CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)We often think of closing sales as something hardcore, complicated, and aggressive. But does that really hold true most of the time?The key to closing sales calls is by making your clients feel comfortable in the conversation. And the key to steering that conversation towards comfort is by being in control. So how do you make sure to maintain control?That’s what we’re here to find out in this episode as we talk about why you need to help your clients make the best legal decisions and how to direct your clients towards those decisions.Grow your close rates exponentially by tuning in to this episode now.We’ll be talking about:The essence of having a strategy for selling [03:34]Clients don’t know what they don’t know [04:01]Do the right thing for your client [05:56]People will throw out false objections [07:25]Framing the ideal call [08:23]The four-quadrant axis [10:00]Comfort vs discomfort [11:40]It’s easier to stay in control, it’s tough to get it back [14:39]Volunteering information is a double-edged sword [16:12]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Frame Control and Closing the Consult

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Connect with Adam Collins through LinkedIn (https://www.linkedin.com/in/adam-collins-commercialre/)Reach out to Adam through his email (acollins@mgaco.com)As 2020 has passed its half-year mark, COVID continues to wreak havoc and a lot of people are forced to come up with creative solutions to adapt to the situation. The commercial real estate, specifically, has been severely affected by the pandemic. After all, who wants to pay rent for office space that they are not occupying?In these times when we need to make the most out of our under-utilized rent and office space, we need key people who can best negotiate our lease terms and conditions for us, and make critical real estate decisions. Now, who else best fits the description other than your real estate broker?In this week’s podcast episode, Adam Collins, managing director of MGA, joins us to discuss the commercial real estate market, what their clients’ current situations are, and what measures are taken to ensure safety in the workplace as the world is slowly getting back on its feet.Gain incredible insight into commercial real estate during a global crisis by listening to this episode now!We’ll be talking about:The year 2020 for Adam Collins [00:58]MGA’s clients and their situations [03:27]Your landlord is your business partner [05:45]You gotta give a little to get a little [07:22]The future of mortgages in the US [09:52]Getting back to work during a pandemic [12:24]Making meetings and collaborations happen at work and remotely [14:04]Precautionary measures taken by clients and tenants [16:15]The effect of the pandemic on co-working situations [19:29]Timing the commercial real estate market [22:29]About Our Guest:Adam Collins is the Managing Director of MGA, a real estate consultancy that specializes in tenant representation. He helps clients make the most flexible lease terms that’ll help their clients save money all while getting the office space they want and need.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Rent Relief, Getting Back to the Office, and More with: Adam Collins

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Crushing Chaos with Allison Williams Podcast Episode (https://shows.acast.com/the-law-firm-growth-podcast/episodes/crushing-chaos-with-allison-williams)When trying to make a lot of money for your practice, it only makes sense to accept whoever walks in the door, right?That couldn’t be more wrong. Ironically, in an effort to make more money, you’re actually setting yourself up to lose more money. At the end of the month, you’ll only manage to pay your bills by the skin of your teeth. And that vicious cycle of scarcity can go on and on unless you decide to break it.Stop selling yourself short and join me in today’s podcast as we talk about the abundance mindset and how you can use that to push yourself back to the virtuous cycle.Break yourself free and set yourself up for abundance by listening to this episode.We’ll be talking about:The Matthew Effect [01:21]The vicious cycles of scarcity and abundance [02:17]Momentum can push you towards to the top of to the bottom  [05:23]The essence of niching [06:04]The burning dopamine [07:11]Why it’s important to raise your rates [08:42]What makes niching effective [11:09]Size only matters if you’re competing on the same dimensions [12:54]Intelligently reinvest in people, process, and marketing [13:30]When you have abundance, you’re able to make suitable decisions [15:14]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

The Matthew Effect for Law Firms — How Success (or Failure) can Build

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Contact Jan Roos (contact.casefuel.com/double-your-case-files/)Your front line intake staff can be your biggest asset or your worst nightmare. But it’s pretty easy to know which is which, right?When you ask an employee if they have your business’ best interest at heart, most of the time you’ll hear “Yes.” After all, what employee would want their source of income to fail? However, that’s not always true.Between having to work overtime to chase leads and eating dinner with their family, people will always choose to spend their valuable time with their family. Whether or not your firm gets five more clients, they’ll still be getting the same paycheck as they did last month. But do you think they’ll still be thinking that way if you start giving out incentives?Join me in today’s podcast episode as we get inside your intake staff’s head and learn how to find and empower A-players and transform your intake staff into your secret weapon!We’ll be talking about:Why you should prioritize your intake staff [00:54]What makes bad intake staff bad [01:43]The lifer: Choosing between work and life [01:57]The inner workings of a lifer [03:48]Aligning incentives [07:02]The power of call recording [09:38]The keener: The people-pleaser [11:17]The benefits of aligning incentives [13:10]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

How To Make Your Intake Staff Your Secret Weapon

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Beyond Counsel, LLC Website (https://beyondcounsel.io/)JDKatz Attorneys at Law Website (https://www.jdkatz.com/)For most practices, facing your clients personally is a necessity—booking appointments, making presentations, taking case notes. While all this was possible before the pandemic, the dynamics have certainly changed after it.Documenting was challenging enough before the pandemic even began. You have to customize each and every case note to create a personalized feel to it despite being so time-consuming. Imagine how hard it only got after the pandemic. Well, what if there is a way for you to kill two birds with one stone? How?Automation.In today’s podcast episode, we have Jeff Katz from JDKatz Attorneys at Law to discuss with us the compounding effect of automation and how it can make your job as a lawyer so much easier, especially during the pandemic.Tune in to today’s episode and prepare to be amazed.We’ll be talking about:The essence of creating a process of systems in scaling your business [01:24]How the customized approach to practices is stopping lawyers from creating systems [03:33]The catalyst that got Jeff to start creating these processes and systems [06:20]The compounding effect of automation in law firms [08:23]Finding the right staff [11:16]How automation improves client intake: His philosophy on follows-up [13:00]The inspiration behind BeyondCounsel [18:48]Jeff’s advice to aspiring lawyers: Great systems and great marketing plan go hand in hand [22:45]The best marketing strategy: accessibility [24:21]Closing clients virtually: Adapting to today’s situation [28:02]Virtual appointments after the pandemic? The future of Jeff’s practice [31:12]About Our Guest:Jeff Katz is the managing partner of JDKatz Attorneys at Law. He is also the co-founder of Beyond Counsel, LLC dedicated to helping private practices improve their processes and systems. His success as a tax and business attorney has grown exponentially over the years and is devoted to evolving his practice to better suit the client’s needs.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

The Automated Estate Planning Practice and How to Break Records in a Pandemic with Jeff Katz

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right?It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up.You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact!Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords.We’ll be talking about:Revisiting “Legal Marketing Fastlane” [00:30]Google AdWords and its search traffic changes: It’s just business [00:58]Facebook and its acquisitions as a platform for selling impressions [04:16]Notes on working with Google from the Legal Marketing Fastlane [07:07]Why Google is not looking out for the little guy [07:55]The issues with Google’s Search Network and landing pages [08:35]Why the “Search Network with Display Select” setting is not the best campaign setting there is [10:26]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Is Google Really Looking Out For You?

Resource Links:CaseFuel Website (http://casefuel.com/)Get a free copy of “Legal Marketing Fastlane” (http://legalmarketingfast.com/product/the-legal-marketing-fastlane/)Profit with Law Podcast (https://www.profitwithlaw.com/blog/)Get access to a 1-day summit on scaling your law business using info products (https://www.profitwithlaw.com/hiddenrevenue)Get the free 8-part series on growing an online business with James Wedmore (https://www.profitwithlaw.com/videoseries)Billable hours is the accepted and widely known way for law firms to make money. In essence, lawyers are being paid for their time. However, this way of making money puts a limit on the revenue a firm can make. Online businesses have become widespread in our time. Adapting this platform into the law industry opens up opportunities for firms to scale without putting in more hours.Today, we have a repeat guest, Moshe Amsel, who talks about pushing the boundaries in the industry, the digital information courses lawyers can create, and their benefits. We also talk a bit about the gray areas surrounding advertising and ethics, plus more.Learn how you can create more business for your firm by tuning in to this episode.We’ll be talking about:His mission to push the boundaries in the law industry [00:41]Examples of information products lawyers can provide [03:29]Two lawyers already selling their own information products [10:53]Overcoming the price barrier and getting referrals as benefits [14:23]Working around the gray area involving advertising and rules of conduct [18:08]The best way to get started on the business of information products [24:56]About Our Guest:Moshe Amsel is the host of the Profit with Law podcast. He is also running the Law Firm Growth Summit, which is a virtual conference where 30+ law firm experts share their insights and strategies for growing and profiting from your law firm business.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Scaling Your Profitability Without Scaling Your Hours (or Your Staff) with Moshe Amsel

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice.

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