Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneToday’s new episode kicks off with a bold claim: SEO thinking has become the default lens that most attorneys view legal marketing. The problem? When SEO thinking seeps into other marketing domains, it can mean undesirable results. Many attorneys rely on SEO to get found. Unfortunately, there’s a slim chance of ranking for high-volume terms like ‘personal injury attorney’ (at least without a huge budget). So many opt for long-tail keywords. The hope is that many ultra-specific phrases will keep the organic traffic rolling in. In SEO, a long-tail mindset can work.But having this same mindset in other marketing domains brings can tank results... and can lead to a wasted marketing budget. In today’s episode, host Jan Roos discusses what makes up a "long-tail" mindset. He explores why this mindset doesn't work for two other popular marketing domains (hint: you've probably tried at least one of them). There’s much more to learn in this episode about growing your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Law Firm Growth Podcast

The perils of "long tail" thinking

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneCheck out PILMMAListen to Grow Your Own Law Firm PodcastDubbed the "Millionaire Maker", legal OG Ken Hardison tells it like it is. With over 35 years of experience under his belt, he knows a thing or two about how to achieve success in the legal field. By focusing on ‘closing the gaps’ that are common in many law firms, and by emphasizing client success, he built (and sold) two highly successful law practices. But he didn't stop there. He also created an organization that helps attorneys build their own successful practices. (And he also somehow found time to author five books along the way.)If you desire to grow a more profitable firm, now is a perfect opportunity to learn from an industry expert.While we cover a lot of ground, one thing is for sure: Ken drops tons of knowledge bombs in this 45-minute episode… And you’ll definitely want to take some notes while listening.Today we'll discuss what Ken considers the number one gap in most law firms... why you should never compete on price... and why you should set behavior expectations for both clients and staff, plus much more. While he acknowledges that attorneys are trained to be skeptical, he reminds us that your clients are, too — and how to use that skepticism to your advantage. Ken also reminds us that it’s not bragging if it’s telling the truth. There’s much more to learn in this episode about growing your firm, so tune in now!About Ken Hardison:Ken has fought for people’s rights as a trusted personal injury lawyer for more than 35 years. He built one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers. Now, as founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Knowledge Bombs You Need to Know from Legal ‘Millionaire Maker’ Ken Hardison

Resource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing Fastlane“I felt like he was speaking another language...”“It went over my head….”“I don’t have a clue what she was talking about….”“It got lost in translation...”We all want to talk to someone who speaks our language. There are few things more painfully awkward than not being able to grasp what someone else is saying. Most of us avoid these uncomfortable conversations at all costs.But for many attorneys, speaking their client’s language is easier said than done. They may feel like they’re speaking plain, clear-as-day English. But their clients or potential clients hear gibberish. And it could be the reason attorneys hear potential clients say, ‘I’ll think about it…” so often at the end of consultations.These attorneys are falling victim to a common bias — and it’s costing them business.In today’s value-packed episode, Jan explores why overcoming this bias is a must for growing your firm. By the end of the episode, you may just rethink how you speak to your clients in the future. There’s much more to learn in this episode about growing your firm, so tune in now!About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

How the 'Curse of Expertise' Could Be Losing Money for Your Law Firm

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessUse code: LFGPOD for $100 off your first month of Smith.aiCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneA whopping two-thirds of people base their buying decision on how fast a business initially responds. That’s nothing to sneeze at. But between call inquiries, chats, texts, emails, and Facebook messages, it’s tough to always be on the ball. This rings true for law firms: over half of firms never respond to initial client outreach! It’s safe to say that’s a whole lotta missed opportunity. And oftentimes, responsiveness boils down to capacity. If you’re running a small firm, you’ve likely struggled to juggle everything... And you've likely watched parts of your business suffer because of it. But upping your responsiveness can transform your business. You can take on more clients, or just be choosier when the clients you work with.If you're thinking, But how can I find the time? this episode is a must-listen. Maddy Martin of Smith.ai knows what it takes to help a business grow. In today’s episode, she takes a deep dive into responsiveness and explains how it will give you a competitive edge. She shares how automation and delegation can help you improve your intake — and free up your capacity at the same time. There’s much more to learn in this episode about growing your firm, so tune in now!About Maddy Martin:Maddy Martin is the head of growth and education at Smith.ai, which provides integrated communication services for small businesses, including their virtual receptionist & intake service, live website chat, and text answering. She has spent the last decade growing tech startups from New York to California and has expertise in digital marketing, lead conversion, email marketing, social media, SEO, affiliates, and event marketing (in-person and virtual).If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Why Initial Responsiveness is Critical for Law Firms with Maddy Martin

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneIn a previous podcast, we explored the pitfalls of a common law firm business model (take a listen before diving into this episode, but here's the main takeaway: competing on price makes you a loser; differentiation is key). ---What does bodybuilding and building a profitable law firm have in common?This quote sums it up well: “Everybody wants to be a bodybuilder, but nobody wants to lift heavya** weights.”Bodybuilder Ronnie Coleman was speaking about the dedication needed to succeed on stage, but this, too, can be applied to running a law firm.Many attorneys want to scale their practice to the moon.They want more clients, more profit and more time away from the office.But it takes a lot of work to build a scalable law firm that offers up this type of money and freedom.The sheer amount of hard work involved often stops firms in their tracks from even trying.Because like bodybuilding, it takes a lot of heavy lifting to build a stand-out firm.So, how can firms overcome the hurdles and discomfort of creating a highly-profitable firm — without losing motivation along the way? Today, host Jan Roos discusses how to push through the uncomfortable feelings that come with business growth. He shares the 3 major battles firms can expect to face — and how to overcome them.Resources Mentioned:LFG Podcast Episode: From Process and Magic Statements to Running a Dream Practice With Todd VillarubiaAbout Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Everyone wants to be the leader in their market - few are willing to do the work

Why Your Firm Needs SOPs for Rapid Scale with Owen McGabResource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneI want to 5x my clientele in the next year… I want to hit 7-figures in revenue before 2023….If your goal is to scale your firm quickly, any new employees (permanent or outsourced) must be able to hit the ground running.If you don’t see the results you want, you may think the issue lies within individuals.In reality, the problem probably lies elsewhere...Think back to the last time you hired someone new:How fast were they able to tackle the duties of the job? Was there a straightforward process for onboarding a new client? Or did they hit roadblocks along the way? If so, your firm is likely experiencing growing pains - pains that will only amplify with rapid scaling...But to avoid the most common problems that stunt growth and affect your bottom line, there is a solution you can put in place now. Today, Owen McGab joins us to talk SOPs. He shares how his personal experience in the business world inspired him to create SweetProcess - and why firms need processes to scale. While listening, you'll learn:How to determine which SOPs your firm needsWho should be responsible for creating themHow to perfect those processes so your business can scale with easeAbout Owen McGab:Owen McGab is the CEO and Co-Founder of SweetProcess, an intuitive business process management software. SweetProcess empowers executives and employees to collaborate on processes and policies. Resources Mentioned: The Checklist Manifesto by Atul GawandeThe E-Myth by Michael E. GerberBuilt to Sell: Creating a Business That Can Thrive Without You by John WarrillowThe Goal: A Process of Ongoing Improvement by Eliyahu M. GoldrattWork the System: The Simple Mechanics of Making More and Working Less by Sam Carptenter If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Why You Need SOPs to Scale with Owen McGab

The Common Law Firm Model that is Almost Guaranteed to FailResource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneAs a consumer - what do you look for when you buy?When it comes to choosing toothpaste, a plumber, a new smartwatch or something else…It’s likely you’ll gravitate towards a product or service that combines decent quality with a fair price.It’s a no-brainer. We avoid overpaying for something we can get cheaper elsewhere. Except......when we have a compelling reason to spend more on a product.We spend more for the promise of quality (think Apple). And we pay extra for the promise of a superior experience (staying at the Hilton vs. the Motel 8). In other words, the promise of “better” is the key to profitability for many products and services.Better is worth more.And it should be no different with law firms.In fact, if you want to survive in the long-term -  your law firm must be better. Today, host Jan Roos discusses why this common law firm model is attractive in the short-term - but can have devastating effects in the long-term. Using real-world examples, he demonstrates the one thing firms can do now for future success. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay-per-click advertising. He is a legal marketing expert and is the author of the bestselling book, Legal Marketing Fastlane, which talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

The common law firm model that is almost guaranteed to fail

Breaking the Burnout Cycle with Dr. Sharon GrossmanResource Links:Check out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneSometimes it feels like work just keeps going and going.Our homes are now our offices, and working from home means mentally we’re always at work.So, if you found the past year particularly stressful - you’re not alone. Google has seen a sharp rise in the search term ‘burnout’ as many of us are struggling to cope with our usual work responsibilities amidst a pandemic, among other things.It’s probably no surprise that this risk of burnout is particularly high among lawyers…Working long hours and working in high-pressure situations often equates to chronic stress.With enough chronic stress, attorneys are left feeling overworked and tired.Struggling to focus while carrying the heavy burden of mental exhaustion.So they work more hours to get everything done, which just leads them further down the burnout cycle…  Again and again.But what if you could break the burnout cycle without quitting or changing jobs?Today, psychologist Dr. Sharon Grossman joins us to talk about how stress manifests itself into burnout and explores how to identify burnout from symptoms.In this value-packed episode, Dr. Grossman talks us through the stages of burnout and explains how she uses mindfulness to help her clients escape the burnout trap. About Dr. Sharon Grossman:Dr. Sharon Grossman is a Licensed Psychologist, Coach, and Speaker who specializes in working with lawyers, medical doctors, and other professionals in high-pressure careers.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Breaking the Burnout Cycle with Dr. Sharon Grossman

Resource Links:See what process can do for your firm with 28 FREE days of SweetProcessCheck out the CaseFuel websiteGet your copy of The Legal Marketing FastlaneIn business, we are always working to influence the decisions of others. When you ask someone to become a client and sign on the dotted line, you present them with two options: Take the desired action (sign) or don’t.Unfortunately, the highly-logical arguments you are trained to present to judges in court, won’t work with prospects the same way it does with judges and juries.Humans are not logical creatures...We seek pleasure and avoid pain.So, how can you use this knowledge to influence others to take the action you want them to take?Today, host Jan Roos explores how something as simple as the presentation of information can affect the decision-making process. He shares how a few simple tweaks can improve your ability to positively influence the decisions of others - so you can master the art of influence. About Our Host:Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Logic, Emotion and Getting People to Take the Next Step

Resource Links:Sign up for a free account at trustnota.comVisit the CaseFuel Website Get your copy of The Legal Marketing FastlaneOn the pod, we usually talk offense (how to grow your business), but...Today we’re talking defense and how to protect your firm.Because all the marketing, intake and hiring you do as a firm won’t matter if you’re at risk of getting disbarred. As you probably know, most states require lawyers to keep an IOLTA account.Managing IOLTA accounts can get a bit hairy.And if your recordkeeping leaves a lot to be desired, you could be at risk of getting audited - or worse. Could smart tech be the solution? In this week’s podcast, Paul Garibian, president of Nota, joins us to discuss how firms can take advantage of tech to make trust account management seamless and efficient, while also decreasing their compliance risk. He also shares why he thinks it’s important to work for a mission-driven business.There’s much more to learn in this episode about protecting your firm, so tune in now!About Paul Garibian:Paul Garibian is the President of Nota, and has over 18+ years of experience in the fintech industry. Connect with Paul at paul@trustnota.com. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Using Nota to Automate your "Defense" with Paul Garibian

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)The old saying goes, what you see is what you get.If you feel negative one day, you’ll only see negative things around you - your staff is lazy, your marketing isn’t working or that every salesman is trying to pull one over on you.If you’re feeling positive, you may actually notice the roses - and maybe even stop to smell them. But is this adage true when applied to things like business success? Or is this just another woo-woo belief with no scientific backing? If you hate woo-woo stuff, but can also accept the fact that some people benefit from it - this episode has an important takeaway for you. Today, Jan dives into the psychological concept of information theory to explain that you really are in control of what you see - and your success can be determined by your perception of one key area.In this woo-free discussion routed in psychology, you’ll see that the prover really does prove what the thinker thinks. About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practicesIf you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

A "Woo-free" Discussion on Why You Get What You Put out in Life and Business

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)We’ve heard the word brand so many times. You’ve gotta have a brand for your business. You gotta have A, B, C.When we think of big companies like Southwest Airlines, Target and Starbucks, we know about their consumer brand - but what about their employee brand?These companies are examples of organizations that have done a great job of cultivating a strong employee brand, aka a brand that employees want to work for.And if you’re thinking to yourself, I’m a small business, why do I need to cultivate an employer brand?Well, for one, you as a small firm are competing for the same top-talent as your larger competitors.And to be able to sell yourself to talented individuals, you must be able to know who you are as a small business. You already have a company culture whether you know it or not, and your culture could be hindering you from attracting and keeping the employees you want.In this week’s podcast, Laura Toelhoek of Essential HR joins us to talk about how to run your human resources department like the big dogs, even if you’re a small firm, so you can attract and keep the employees you need.In this podcast, Laura dives into the building blocks you need to build a good employee culture and the importance of having a structured employee development process for long-term success.You’ll also get access to Laura’s brand-building checklist for small businesses.About Laura:Laura Toelhoek is a Certified Human Resource Leader (CHRL) and the proprietor ofEssential HR. For the last 15 years, she has blended sound HR practices with her pragmaticapproach to improve business performance. She now leads a team of HR professionals that navigate complex HR situations with managers, help guide decisions, and instill confidence with actionable steps.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Running Human Resources Like Big Law, Even if You’re Small with Laura Tolhoek

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)If you’re a small or solo estate planning practice or elder law practice, this episode is a must-listen!At Casefuel we’ve been able to master a lead generation process for our clients...But when it comes to small and solo firms, we see them encountering the same problem again and again: Lacking the time and resources needed to follow-up with new leads - aka the inability to make outbound calls.So many turned to a third-party solution to bridge the gap… but struggled to get consistent results.So we worked to create a better solution.In this week’s podcast, Jan Roos explains why we created an ISA (independent sales associate) team and how hiring an appointment setter can be a godsend for small practices.Jan discusses why you need a different technique for inbound and outbound calling, the main problems firms face when working with third-parties and how to make an ISA team work for your firm so you can continue to scale — up to a 10x improvement! — without hiring.While listening, you’ll learn:What an ISA team isThe problems with third-party solutions Requirements for making the ISA process work We’ll be talking about:The process of inbound calling [2:11]What leads require inbound calling? [2:37]The story behind starting the ISA team [3:37]The inconsistent results we got [5:00]Making sure that the intake is all or nothing [6:54]Making sure that all calls are recorded [7:56]The importance of setting up an automated calendar [8:19]Time kills all deals — the more availability you have, the sooner you’re gonna be able to schedule people [10:06]Making sure there are certain things that the ISAs will never speak about [10:58]Not giving legal adviceNot having pricing information on the callWhat are the overall results [11:36]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Lessons Learned from Starting an ISA Team

Resource Links:Sign up for the Law Firm Growth Summit today!Listen to the Profit With Law PodcastWhether the pandemic situation ends tomorrow or in a year, consumer behavior around hiring an attorney has changed and may never come back. With the New Year in full swing, many law firm owners like you are setting themselves up for success and this year more than ever there is an opportunity to change things to move up the ranks in their market.Learn what's going on right now and learn about the upcoming Law Firm Growth Summit to set yourself up for success in 2021 and beyond!About Moshe:Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth.Moshe has 20 years experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. He currently owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy services. See acast.com/privacy for privacy and opt-out information.

What you

Resource Links:CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Family Law Accelerator Website (https://www.flaccelerator.com/)Want more leads?Of course you do. To get them, many firms and agencies will tell you to leverage online platforms like Google and Facebook. And once those leads come in, how you should develop a solid intake process to encourage those prospects to move to the next level. But what if there is a better way to grow your law firm by doing things a little differently?In this week’s podcast, James Viola of Family Law Accelerator explains how he takes a different approach when it comes to leveraging leads and creating an effective intake process. James discusses how you can grow your firm by leveraging LinkedIn and why you should use an automated intake process to increase your chances of success. While his agency mostly focuses on family law, he shares how these methods can work for any type of attorney. There’s much more to learn in this episode about scaling your practice, so tune in now!We’ll be talking about:James on the success behind his program [01:42]A bit of history and walkthrough on automated intake process [04:24]How long does the automated intake process take [07:42]Communication and engagement is also important to this process [11:32]The experience that people have on using his program [15:38]Being flexible during the sales process [19:21]James on making LinkedIn work for attorneys [24:42]Selecting a niche to sell on LinkedIn [24:44]Set your profile as a customer base rather than a resume  [28:04]Being connected with clients in LinkedIn gives positive response rates [29:59]Multichannel retargeting in LinkedIn [30:34]The commonalities in leveraging LinkedIn and Facebook [32:22]How James prospect in LinkedIn differently [33:00]The best ways to get in touch with James [37:27]About James:James Viola owns The Family Law Accelerator, an agency which helps family law practitioners to accelerate their law firms and practice. He currently runs a program that allows law firms to thrive by introducing them to an automated system that actively engages with new and existing clients.If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Automating Intake and Leveraging LinkedIn with James Viola

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice.