Business
Virtual Events are in, and everyone knows it, but getting people’s butts in seats, and staying engaged is a different matter. Some say virtual events have engagement promise, but growth in this economy is elusive. Sruthi Kumar from Sendoso is here to tell us how to achieve growth in a downturn economy. About our Guest Sruthi Kumar is the Senior Marketing Manager at Sendoso, the leading Sending Platform. As the first marketing hire, she built the company’s marketing program from the ground up and often shares her insights as a speaker on webinars and at events. She is passionate about creating great in-person and virtual experiences, good content, best practices, and enabling her team to be successful. Sruthi also truly believes in the power of community, she is the co-founder of the Field Marketers FTW Slack community, a member of Revenue Collective, and Women in Revenue. Prior to Sendoso, Sruthi worked at Numerify, [24]7.ai, and Certain. About Sendoso Sendoso, the leading Sending Platform, is the most effective way for revenue-generating teams to stand out with new ways to engage at strategic points throughout the customer journey. By connecting digital and physical strategies, companies can engage, acquire, and retain customers easier than ever before. Founded in 2016, Sendoso is trusted by over 500 companies and has a vast global footprint, with a presence in North America, Europe, and Asia Pacific.